Responsible for overall strategy, expansion and growth of the company.

Responsible for managing the overall operations, product and growth of the company.

Managing country’s P&LDevising strategy and managing operations Leading a diverse team of 12+ employees from 4 different nationalities across two verticalsResponsible for identifying key growth opportunities to scale and diversify the business portfolio Responsible to establish a high performance and growth culture

Initiated customer acquisition and engagement partnerships with PepsiCo, Visa, iflix Pakistan, Huawei, Unilever Foods, Samsung, Daraz.pk, HBL, Standard Chartered, UBL, Meezan Bank, Zong, Telenor and Jazz. This allowed 14% contribution by the Partnerships function to trip growth in Pakistan amounting to 1m+ Trips in the quarterIdentified new growth prospects by introducing new captain acquisition channels by leveraging on ground operations of Indus Motor Company and Hascol PetroleumInitiated Customer Reward Point Loyalty partnerships with WWF Pakistan and the Citizen’s Foundation in Pakistan to enable Gold Customers to utilize these reward points at multiple brands across Pakistan. This coupled with commercial partnerships improved customer retention by 2.5% Initiated pilot tests for a Captain Loyalty Program through integration with Keenu Wallet enabling captains to utilize reward points at more than 500 vendors across PakistanIntroduced a CSR Car Type by partnering with the Citizen’s Foundation and WWF Pakistan. This improved the corporate image of the company amongst it’s customers and allowed us to create a platform for our to customer to contribute PKR 10 Million in a space of 6 months to these CSR initiatives

Developed the go-to-market strategy for launching multiple categories (Go, Go+, GoMini, Ricksha, Intercity) and multiple cities o (Hyderabad, Quetta) - growing driving partners from 10+ to 100,000+ Managed a portfolio of USD$10M+ ensuring a MOM 30% growth transactionsInitiated the region’s first ride-hailing franchisee model to make signup process more accessible to a larger audienceDesigned and implemented the Opportunity Centres roadmap – launching 10 Opportunity Centres across Karachi in a span of 4 months which led to a 300% increase in daily captain signupsDesigned a holistic cross-platform campaign which led to the highest number of Captain registrations (2000) in a single day across the networkOptimized the efficiency of existing and new acquisition channels by constant process improvement to reduce the Cost of Acquisition (CAC) by 40%

Managed Investment Seminars and Business Development meetings that led to a 150% growth in fleet size in a span of 2 months Managed Karachi’s lead management – increased conversion rates by 30% by optimizing agent’s pitch, improved response time and decreased CPC (cost per conversion) by 50% Designed SOPs and processes for the operational flows of captain registration including waiting, info session, registering and training resulting in an overall improved captain experience resulting in captain NPS increased by 20 points and serving time reduced by 80%Successfully executed Supply Gate, online captain registration portal, in Pakistan, resulting in an 40% increase in activation rates from online leads Introduced and developed a KAM model for vendors having fleet size of 20+ which resulted in an increase of 30% in their available hours Led and managed relationships with the agencies starting from the media planning of offline campaigns pre-campaign pitch, media plan optimization to post-campaign evaluation Liaised with performance / digital marketing team to bring local knowledge to optimize actions and budget Partnered up with JS bank to roll-out first ever leasing program for captains in Pakistan- creating 1000+ mini entrepreneurs in a span of 5 months