Amazon Advertising Data Analysis

▫️Internal Guidance • Developed academic strategies, ensuring cohesive course structure and content curation. • Collaborated with faculty to align syllabi, ensuring instructional consistency across courses. • Instructed data analysis and practical applications, including hosting specialized courses like “Pandas for Beginners.”▫️External Projects ▪️Corporate project with WITS • Managed two team of 10 mentees in ESG data analysis project, overseeing project milestones, task delegation, and ensuring timely delivery of insights. • Proposed strategy for WITS, encompassing the development of internal ‘Social’ ESG policies and formulating targeted recruitment recommendations for senior management positions in Southeast Asia. • Conducted comprehensive qualitative and quantitative analyses on attrition data, extracting key insights to forecast and devise effective strategies for managing turnover issues.

• Acquired implementation in Excel, SQL, Tableau, Google Analytics, and Machine Learning through the curriculum as a member.

A collaborative project between NCKU Data Analytics Club and Ecove. Live• Conducted a comprehensive analysis of over 100 posts and 300 comments from various social media platforms, specifically targeting the Celiac patient community. This analysis encompassed discussions on physical health challenges and recipe recommendations, employing techniques for keyword extraction and thematic classification.• Developed and executed a data-driven social media marketing strategy, leveraging analytical insights to significantly boost community engagement and elevate awareness about Celiac disease.

- Assisted AI engineer in development and testing, completed 3 RAG-related research implementations, provided technical references for subsequent project development, and improved development efficiency.- Assisted the team in developing 5 AI chatbots with varying performance using Azure Prompt Flow. Responsible for researching and designing 4 types of LLM prompt engineering and loop logic, which optimized product functionality and improved development efficiency.- Maintained documentation of AI research processes and findings for future reference and knowledge sharing.

Jointly conducted corporate project by NCKU DAC and WITS-Led two dedicated teams, comprising 10 members, in the strategic development of comprehensive ESG initiatives. This involved crafting nuanced strategies for the 'Social' dimension of ESG, formulating targeted recruitment plans for senior-level management in Southeast Asia, and implementing advanced predictive analytics for optimizing hiring processes and reducing turnover.