• Lead the Client Engagement and Delivery department in projects implementation and support for 8 clients in BioTech and Medical Devices industries; and responsible for the creation, execution and maintenance of quality assurance capabilities for commercial applications• Collaborates with and contributes to the company’s other competency areas (software development, enterprise architecture, product management) and its leadership team. Backs-up and stands-in for other department leadership when necessary• Collaborate with teams, key stakeholders and other leadership as appropriate on strategies, road maps, high-level-of-effort estimates and timelines needed to prioritize and deliver digital products/enterprise systems projects• Responsible for developing and owning the technology architecture for TikaMobile Pharma offerings such as Customer Relationship Management Platform, Business Intelligence Platform, Data Change Management, Speaker Program Management, etc. • Accountable for TikaMobile partnership with clients’ cross functional teams in IT, Commercial, and Medical; and provide thought leadership, and help drive technological innovation

• Lead Sales Ops department and provide operational supports to the Commercial organization• Drive development, integration, and deployment of Commercial and Enterprise systems (e.g SFA, MDM, CDW, BI tool, Sales and Executive Dashboards, Veeva, Concur, ERP, Aggregate Spend, etc.)• Manage enterprise wide Commercial data strategy and acquisition of all data needs (e.g. sales, inventory, patients, lab, payer/plan, master data)• Design and manage the development of Executive sales reports and dashboard, Field sales performance reports, call plan and activity reports, and HCPs/Accounts targeting reports• Collaborate and coordinate with: Compliance to establish aggregate spend capturing and reporting; Marketing to implement processes and systems for sampling, material management, multi-channel marketing; Market Access to create tools for access issues reporting and resolution, formulary win pull through

• Led 3-person Sales Ops team and provide operational supports to the Hematology sales force, and analytics supports to the Commercial organization• Created methodology to identify and segment high value targets; and developed and deployed call plan to target key HCPs while maintaining overall workload balance• Designed and managed the development of Executive sales reports and dashboard, Field sales performance reports, call plan and activity reports, and HCPs/Accounts targeting reports• Provided sub-national goal allocation, IC planning, analytics and payout calculation, and designed IC contests and kickers to motivate Sales force• Delivered analytics using national, sub-national and patient data to support cross functional teams in forecasting, ROI analysis on marketing programs, optimizing patient access programs and speaker programs

• Managed master commercial data management strategy, and serve as a liaison with commercial partner on the maintenance of the customer masters• Managed outside vendors in the implementation and maintenance of sales reporting system, sales force automation system, and call planning and targeting tools• Supported sizing and deployment processes to ensure that commercial objectives and sales force effectiveness are achieved, and sales force utilization is optimized• Implemented effective customer call planning and targeting tools to support on-going sales promotion, and assist management in evaluating sales productivity/performance • Served on cross-functional data governance teams (both internally and with commercial partner) and helped establish and maintain data and report distribution strategy

• Analyzed and interpreted external and qualitative factors that affect sales performance, and provided insights to Sales and Marketing managements on Sales Force effectiveness• Collaborated with Marketing and Market Research and created analytical dashboards to track marketing performances and effectiveness• Designed sub-national forecast models to distribute NPA level forecasts to sub-national levels (zone, call plan segments, and call plan rank group) • Created and delivered what-if tools to enable executives to analyze call planning, targeting, and sales performance

• Managed team to deliver monthly and quarterly production services, i.e. IMS Data analysis, quota setting and management, ad hoc data analysis and modeling, and production and quality control of deliverables such as incentives compensation, payroll, quota, sales effectiveness, management and other types of reports for Aztra Zeneca and Daiichi Sankyo• Led teams of 2 - 3 persons through two full system software development projects and provided consultative works to improve the clients existing systems, and implemented the Sales Operation Management applications, i.e. Incentive Compensation, Quota... for Eli Lilly, and Daiichi Sankyo