Digital Marketing Leader
CurrentMain responsibilities:- Managing Sendo App Acquisition and Engagement channels (Facebook, Google, Adnetwork, TikTok, Criteo....)- Executing campaigns and make sure to achieve the KPI (CPI, CPB, CPO...).- Deal and work with multiple Adnetworks/Agencies for CPI and CPO campaigns to achieve KPIs (CPI, RRDay 7, Purchase rate, ..)- Support on making ideas for in-app events and mini games.- Working closely with technical team to resolve any app marketing activity issues.- Managing and supporting junior members to execute the advetising campaigns.- Adept at using Google Analytics and Appsflyer.