Leading ecommerce and digital marketing for TruckPro, one of the United States' largest independent distributors of heavy-duty truck and trailer parts with over 150 retail locations across the country. Now the leading website in this industry with over 4.5 million parts listed for B2B (retail and wholesale) and B2C customers.

Led Red Gold's successful efforts to adapt to and grow opportunities to reach new customers as well as those existing customers who are changing their shopping habits thanks to the dramatic evolution of the omnichannel space. Covering all branded (Red Gold, Tuttorosso, Redpack, Sacramento) and private label products, both in the retail and foodservice space.Platform experience included Salsify, Bronto, Amazon, Kwikee, PowerReviews, Sitefinity, Sprout Social and Widen.

Led the Fresh Preserving brand team and the Jarden Home Brands consumer affairs department. The former encompasses the Ball, Kerr and Golden Harvest brand mason jars and accessories. The latter group also covers our Casual Entertaining, Fire Building and Foam Cooler businesses.ECOMMERCE / DTCLed the efforts to develop, launch and drive traffic & conversions for storefront ecommerce solutions for Jarden Home Brands businesses (a division of Newell Brands), including the one for Fresh Preserving -- the launch of which was accomplished in just five months vs. the initially-projected twelve months.www.freshpreserving.comSPECIAL ASSIGNMENTCo-led a 12-person project team to successfully develop a new headquarters location in just nine months and transfer 170 staff members into a day-one situation without impacting the organization's ability to continue all responsibilities. Resulted in 82% of the staff reporting an improvement in their working environment -- an extremely high level, according to an industry expert and partner.Won Best New Product of the Year, 2014, Retail Council of CanadaWon Do-It-Best Member's Choice New Product, Heritage JarsWon 2015 Look Award, Headquarters Renovation, OneZoneEarned Guinness World Record, Largest Mason Jar Mosaic, 08/16/2014

Led the Fresh Preserving brand team. This encompassed the Ball, Kerr and Golden Harvest brand mason jars and accessories. According to IRI point-of-sale data, our Jar sales increased +30% during my most recent year in this role. Won Best Innovative Brand Strategy at the 2013 Digital Innovation Awards.Won Best Social Media / Social Networking Campaign at the 2014 Sabre Awards.Won Most Innovative New Product, Bronze -- Consumer Goods: Food & Beverage Preparation Category at the 2014 Edison AwardsWon Excellence in Marketing, 2014 Brandlive Awards Won Best Visual Presentation, 2014 Brandlive AwardsEarned LEAP! award, 2014 Ball FreshTECH Automatic Home Canning System Launch See what else we're up to at:www.freshpreserving.comwww.facebook.com/ballcanningwww.pinterest.com/ballcanningwww.twitter.com/ballcanningwww.instagram.com/ballcanningwww.youtube.com/ballcanning

Launched my own business -- starting from a blank sheet of paper -- as a restaurant consulting firm and wound up becoming a leading advisor on marketing strategy for the Upstate NY restaurant industry. Most clients were helped with designed strategies to allow them to grow restaurant traffic in the face of tremendous competition from big-budget chain locations. Grew the business every month in its existence.Earned media coverage for my business as well as industry speaking engagements.

Manage several products within GlobalSpec's portfolio, helping to increase revenues on one top product by 57% within first year. A key member of the company’s social media strategy team, leveraging personal knowledge and industry best practices to reinvigorate GlobalSpec’s approach to social media and increase its use in customer engagement.

Launched an entirely new food line, encompassing 19 products across six food categories. Led the retailer sell-in process for the new line, increasing distribution by 20 points and achieving a 300% return on the company’s advertising and promotions investment. As part of Beech-Nut’s Senior Leadership Team, helped set strategic direction for broad company initiatives, including acquisitions and the development of a new U.S. headquarters and manufacturing facility. Managed the day-to-day responsibilities and personal development of several Marketing Managers. Served on a cross-company team responsible for launching a $70MM joint venture with an external partner.Won Global New Product of the Year, Let's Grow! Beech-Nut Toddler food portfolio, Hero AG Group Won Marketer of the Year, Beech-Nut Toddler Foods, Hero AG Group

Managed two $330MM+ businesses. Had complete P&L responsibility and worked directly with Trade/Sales, Finance, Consumer Insights, Promotions and Operations for Butterball Turkey and Eckrich Meats businesses. Also relaunched Tablespreads business, driving 9% growth despite a prior 3-year decline. Managed direct reports.Won Champions Club Award, Going above and beyond market results , ConAgra Foods

Managed all aspects of Totino’s Pizza, the #1 selling brand in the frozen pizza category, including strategic planning, optimizing productivity, forecasting sales volume and executing consumer and trade plans. Grew the business by 18% in a category that only grew 4%. Over the same period, Totino’s Pizzas became the 2nd biggest growth business among more than 100 other brands at General Mills. Led the cross-functional team to develop and commercialize a new line of soup—Progresso Rich & Hearty— in 11 months, with no additional capital and a break-even goal in year one. The new line was the 3rd best-selling product launch in General Mills history. Worked with 10 of the company’s biggest brands, including Cheerios, Hamburger Helper, Progresso, Pop Secret, Yoplait and Betty Crocker, to improve marketing efforts toward Hispanic and African-American consumers.Won Chairman's Award, Outstanding Performance, General Mills

Developed promotion and pricing strategies for North American construction equipment market. Planned, negotiated, and bought international media; managed all advertising and PR campaigns.