DBS TW digital banking communication and digibank/Card+ engagement planning.

Onboard | 下崗 2019.06 – Project 1：Insurance E-commerce seasonal marketing campaign: Lucky Scratch | 金喜刮刮樂•Conducted campaign pitch, SRS, UI Wireframe, UAT plan, campaign roadmap, media agency management, marketing operation, and result tracking optimization(utilized Google Analytics and Opview)•Performance 19K+ users (record high in the company) including 8.6K new registered members. Contributed 33% of gross E-commerce channel sales (direct + assisted conversion value GA).Project 2： Fubon Life Virtual Insurance Mall |業界首創保險遊戲-虛擬保險館•Conducted business pitch, RFP, UI Wireframe, Campaign roadmap, UAT, development company management, media agency management, and marketing planRotation | 輪習 2018.07-2019.06• 48-week rotation across product pricing, strategic development, customer relationship management, customer service, underwriting, agency, bancassurance, and E-commerce 10+ departments. | 人壽公司核心業務部門輪習• Produced 8 departmental optimization reports based on rotation insights and business vision. | 輪習部門洞察及業務優化提案報告• Produced 3 assessment reports to GM, including corporate digital transformation, digital native’s insurance product proposal, and digital channel marketing plan. | 年度考核報告主題涵蓋企業數位轉型、千禧世代數位商品提案及保險電商營銷策略研擬

Fulfill a year national compulsory military service in Taiwan

Undertook Nike digital marketing, developing global marketing sense and skills.•Managed Nike Running Facebook fan page (17M fans), proposed post plan, copywriting, visual design, and insight data analysis (involve 50+ copywriting, 7M total post reach). •Participated in several annual marketing plans, leveraged those with the Facebook fan page. •Performed competitor report- competitors’ marketing moves and public reaction.•Developed Campaign Recap presentation, deck design, and data mining.

•Manipulated geographic information system(ArcGIS) to construct spatial data and analysis.•Assisted to develop regional planning report including visual adjustment.