Karina Parker Email and Phone Number
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I am a business leader and senior marketeer, with a demonstrated track record from 25+ years and Board level positions in advertising, brand, innovation, marketing and DEI consultancy. I am driven by a personal purpose to bring humanity to business through rich human and cultural insight, an expert lens of inclusive marketing and skills in unlocking the human potential of leadership and marketing teams.I have partnered with an enviable list of world leading brands on transformational projects: solving complex marketing challenges, reinventing businesses, driving commercial growth, inspiring creativity and creating compelling brand experiences. I have led, built and inspired teams. I am an excellent communicator, facilitator and strong relationship builder, within high performing teams and at C-suite level. I pride myself on being a true radiator with tangible passion, commitment and heaps of integrity.Specialities: Consumer insight I Brand strategy I Innovation I Brand positioning I Brand architecture I Brand purpose I Communications strategy I Brand Experience I Semiotics I Moderation I Facilitation I Training, Coaching & Mentoring
Hunkydory Consultancy - Insight, Strategy & Innovation I Capability Building I C
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Founder, Strategy And Innovation ConsultantHunkydory Consultancy - Insight, Strategy & Innovation I Capability Building I CUnited Kingdom
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Founder & CeoHunkydory Consultancy - Insight I Strategy I Culture I Innovation 2020 - PresentLondonStrategy and innovation consultancy with a mission to bring humanity to business. Working with global bluechip companies, small businesses and start-ups on brand strategy, inclusive marketing, innovation, insight and culture change𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄, 𝐒𝐊𝐈𝐋𝐋𝐒 𝐀𝐍𝐃 𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄:brand strategy * inclusive marketing * insight & foresight * brand positioning * brand purpose * brand experience strategy * innovation * ideation workshops * communications strategy * semiotics * facilitation * business mentoring * leadership coaching * marketing & inclusion training * creative stewardship *
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Strategy PartnerCreative Equals 2020 - PresentCreative Equals is an award-winning global inclusion consultancy who believes inclusion should be the red thread through any progressive and thriving business. We do this by partnering with ambitious clients looking to drive growth through inclusive marketing, innovation, brand experience and culture. -
Advisory Board MemberBirdsoup 2018 - 2020London, England, United KingdomCareer consultancy for women - both for employers & individuals offering consultancy, training, coaching and profiling. -
Senior Board Director I Head Of Insight & InnovationClear M&C Saatchi 2014 - 2020CLEAR M&C Saatchi is a global strategy consultancy specialising in business, brand, experience and innovation. Clear embraces complexity and change and believes in the power of CLARITY to unlock commercial growth. Clear helps businesses to map markets, identify opportunities, build strategies and develop brand experiences Example projects:- understanding the new sexual landscape amongst youth for no.1 sexual well-being brand to inform innovation and social responsibility agenda- developing marketing training capabilities for big 5 tech business, rolled out globally and across business divisions- defining the new shopper norms to inform customer strategy for major high street retailer- Identifying white space opportunities to build equity for casual dining restaurant chain resulting in launch of new ‘grab & go’ spin-off - in-depth study of Gen Z and drinking habits for global drinks company- investigating the role for global gin brand in the blossoming world of craft to inform category segmentation, portfolio development and design- creating a vision for the regeneration of historic London site to shape business case and ‘placemaking’ strategy -
Founder & CeoHunkydory Consultancy - Insight I Strategy I Culture I Innovation 2007 - 2014LondonExample projects: - created bold new brand from blank sheet to launch to help traditional drinks brand extend into a new blossoming category- developed winning cross-function propositions for a major telecoms company leveraging new technology- explored new provenance for a growing drinks sector resulting in new brand acquisition and development- innovated in a resurgent category with new formats and premium propositions- defined a winning proposition in an indulgent category keen to leverage a functional benefit
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Head Of StrategyBrandhouse - Strategy & Design 2003 - 2006LondonExample projects:- developed new healthy snack brand for major confectionery company- created a sustainability proposition from a newly discovered by-product of established manufacturing process- developed the strategy for a global re-design of leading chocolate brand- designed seasonal brand experiences for a high street bar brand- developed a compelling brand story and design strategy to translate a well-known spa experience into a diverse product range on shelf
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Board Planning DirectorLeo Burnett London 2000 - 2003Led planning team on McDonald's and Heinz accounts -
Board Planning DirectorOgilvy 1995 - 2000Led planning on BUPA, Unilever and Nestle accounts -
Senior PlannerSimons Palmer Denton Clemmow & Johnson Advertising 1991 - 1995Strategic planning and research for Nike, BT, Virgin Atlantic and The Science Museum
Karina Parker Skills
Frequently Asked Questions about Karina Parker
What company does Karina Parker work for?
Karina Parker works for Hunkydory Consultancy - Insight, Strategy & Innovation I Capability Building I C
What is Karina Parker's role at the current company?
Karina Parker's current role is Founder, Strategy and Innovation Consultant.
What is Karina Parker's email address?
Karina Parker's email address is ka****@****egy.com
What is Karina Parker's direct phone number?
Karina Parker's direct phone number is +4420373*****
What skills is Karina Parker known for?
Karina Parker has skills like Brand Development, Brand Architecture, Customer Insight, Marketing Research, Strategy, Consumer Behaviour, Advertising, Creative Strategy, Integrated Marketing, Segmentation, Strategic Thinking, Market Research.
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1live.co.uk -
Karina Parker MAAT BFP ACA
Business Growth Services Manager At Lewis Brownlee (Chichester) LtdWest Sussex -
Karina Parker
United Kingdom
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