Senior Web Content Analyst
- Created a payment calculator tool that expanded into a global initiative, attracting an average of 4,000 monthly visits from the US and India, with 50% of users continuing to explore offers or initiate the process of customizing their own unit.- Acted as a consultant to introduce global team members to new solutions, providing training on new software, sharing best practices, and fostering a culture of continuous improvement.- Utilized dealer and customer feedback to craft tailored finance pages designed for residential customers, which resulted in over 30,000 visits. By leveraging in-house expertise for the creative process, I achieved cost savings of $20,000.- Led a significant overhaul of the Deere.ca finance pages in both English and French, resulting in a 30% increase in traffic over the following year, indicating substantial user engagement with the revamped pages.- Researched and developed a solution using HTML, CSS, and JavaScript to guide users to the relevant app store through a QR Code, resulting in 40,000+ extra app downloads within two years at a 75% conversion rate.- Established a dedicated page to alert dealers of attempted fraud, facilitating fraud detection and prevention while improving notification timelines.- Expedited our customer communication following US natural disasters by utilizing the FEMA API, reducing the timeline from weeks to hours. This involved creating a webpage to quickly identify new emergency declarations and generate custom prepared messages for our customers.- Developed a comprehensive automation framework to enhance offer communication processes for B2C marketing on Deere.com and Deere.ca. This solution streamlined workflows, resulting in a 65% reduction in authoring efforts and a 40% decrease in errors.
