Abby Hunt

Abby Hunt Email and Phone Number

Revenue-focused Marketing, Executive Leadership
Abby Hunt's Location
Chicago, Illinois, United States, United States
Abby Hunt's Contact Details
About Abby Hunt

Go-to-market executive and Chief Marketing Officer with a proven track record of driving long-term success. Skilled at aligning organizations on impactful objectives, fostering collaborative and accountable teams, and exceeding goals. Thrives under pressure, delivering results in fast-paced, complex environments.Areas of Expertise• Strategic Planning• Integrated Marketing• Demand Generation• Research• Product Marketing• Corporate Communications• Brand Marketing• Performance Marketing• Influencer Relations• Thought Leadership• Team Building• Crisis & Issues Management• M&A

Abby Hunt's Current Company Details

Revenue-focused Marketing, Executive Leadership
Abby Hunt Work Experience Details
  • Sievo
    Ceo, Sievo Inc., Vice President Marketing
    Sievo 2023 - 2024
    Helsinki, Uusimaa, Fi
    Established organization’s first revenue-focused marketing team, served as first U.S. member of executive leadership team and managing director of U.S. office.
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  • Dscout
    Vice President Marketing
    Dscout 2019 - 2023
    Chicago, Il, Us
    A key member of the executive team who led the marketing department and drove strategic initiatives that resulted in annual recurring revenue growth throughout tenure.•4x’ed People Nerds UXR community, a major driver of revenue won.•Diversified marketing channel mix, improved lead quality and reduced acquisition costs by 65% •Guided organization through fundraising and a variety of crisis situations, all while doubling the company’s share of voice and maintaining positive reputation.
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  • Freelance
    Executive Marketing Consultant
    Freelance Sep 2018 - Mar 2019
    Executive marketing consultant for international B2C and B2B startups via R7 Partners, a VC fund focused on early-stage startups. Facilitated client expansion, corporate development, GTM strategy support and sourced top-level talent to enhance internal marketing teams.
  • Uptake
    Vice President
    Uptake 2017 - 2018
    Chicago, Illinois, Us
    Member of the senior executive leadership team, managing marketing and communications team and strategy, driving integrated marketing planning initiatives, including being named a Technology Pioneer by the World Economic Forum.•Increased qualified lead generation more than 500% through creation of company’s first integrated marketing plan, including demand generation and content marketing programs (across paid, earned and owned media).•Increased brand awareness by 20% as measured by Gartner analysts, reporting an increase of inbound requests within six-month time frame. Drivers included targeted ABM programming, increase in share of voice within enterprise software space and inclusion in target analyst publications, events and reports.•Effectively led organization through M&As, fundraising efforts and a variety of crisis situations, while doubling company’s share of voice and maintaining positive reputation.
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  • Wyzant
    Senior Director, Brand Marketing
    Wyzant Feb 2016 - Sep 2017
    Chicago, Il, Us
    Directed strategy and programming during significant rebranding initiative, leading both an internal team and external freelancers.•Designed and led effective 2016 rebrand, accelerating desired market growth. Integrated long-term strategy (including product development) to continually drive business transformation.•Spearheaded 75% increase in social media engagement, improving page rankings for target SEO keywords by developing and executing company’s first content marketing strategy.
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  • Grubhub
    Head Of Communications
    Grubhub Jan 2012 - Dec 2015
    Chicago, Illinois, Us
    Led both external and internal communications strategy and programming, managing an internal team and agency partners. Managed communications initiatives, drawing an earned media audience of 1B per week. Established Grubhub as the clear market leader, owning 70% of industry’s share of voice. Introduced a data-driven storytelling approach still in use today.•Created one of the most successful data-driven content programs in the food vertical, driving over 800% YOY growth in earned media coverage, including top tier business, financial, technology, consumer and trade publications.•Developed and executed a dynamic communications strategy for IPO, universally dubbed one of the most successful public offerings of 2014.•Managed entire communication suite around large consumer and corporate initiatives, including mergers, acquisitions, earnings and product launches while serving as primary company spokesperson with leading media outlets such as CNBC, Associated Press, Wall Street Journal and USA Today.•Oversaw executive communications, media training, crisis and issues management, company positioning and development of corporate social responsibility programs.
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  • Golinharris
    Account Group Supervisor
    Golinharris Sep 2010 - Jan 2012
    Chicago, Il, Us
    Retained to manage team development and budget allocations; create crisis and issues management plans; develop new business leads; assist with strategic planning; and lead consumer / corporate plan integration.Managed third largest global client account (UL), resulting in a 15 percent increase in YOY media impressions (traditional and non-traditional), unprecedented growth of on-strategy media placements (approximately 85 percent) and a 10 percent increase in share of voice media coverage among client’s competitive set.Introduced UL’s first food safety campaign, including the launch of an influencer communications program that led to a 15 percent increase in consumer media (traditional and non-traditional) coverage and helped establish a foundation for client’s new food safety certification business.Helped to develop Dow Microbial Control’s first sustainability program.Authored comprehensive global crisis and issues management plans for key clients.
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  • Kaplan Higher Education
    Pr Manager
    Kaplan Higher Education 2009 - Sep 2010
    Fort Lauderdale, Fl, Us
    Accountabilities included team management, budgeting, legal team support, program management, writing, crisis management, internal communications support and event management.Oversaw all public relations activities for more than 70 campus locations across the United States, increasing YOY impressions by more than 200 percent.Responsible for the creation and implementation of KHE’s first social marketing programs, resulted in increased student enrollment across all campuses.Successfully launched 16 new KHE facilities by securing national and local media placements surrounding grand openings.
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  • Orbitz Worldwide
    Pr Manager
    Orbitz Worldwide Apr 2008 - Jan 2009
    Entrusted to oversee all public relations activities and provide marketing support to this leader in online travel reservations. Accountabilities included third party management, budgeting, market research, inventory and sales support, joint venture partnership development, writing, program management and promotions.Successfully achieved 11.3 weekly average key media message mentions, increasing year-over-year rate 20%. Efforts included creative writing, relationship building and enhanced communication distribution. Devised and launched Price Assurance media program via negotiation of leading national media placements, substantially improving airfare bookings.Significantly improved profitability by devising win-win PR and marketing agreements with partners including launch of ESPN Passport, social networking site designed to aid users in tracking sporting events.Instrumental in implementation and management of company’s first annual hotel awards program, quickly earning program’s web page highest transaction rate within site.Increased company’s digital footprint by 50% via collaborative creation of word of mouth program.Ensured at least 5 national media placements for each promotional program launched in 2008.Greatly improved communication between merchandising and PR team, growing success of promotional agenda and onsite sales activity.
  • Ckpr
    Senior Account Executive
    Ckpr Oct 2006 - Mar 2008
    Us
    Selected to heighten business engagements with clients through design and delivery of innovative marketing campaigns for this international advertising firm. Additional accountabilities included creative direction, account management, ROI measurement and employee development.Improved profitability and brand recognition of Uno Chicago Grill casual dining chain, growing same store sales for 7 consecutive quarters. Strategies included award winning internal communications program, introduction of crisis communications plan and negotiation of wildly successful media buy on TV’s acclaimed “Top Chef,” and Coen Brothers film, “Burn After Reading.”Spearheaded culinary professional outreach program propelling record sales achievement for Caravella of Barton Brands in 2007.
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  • Edelman Public Relations
    Account Executive
    Edelman Public Relations 2004 - 2006
    New York, Ny, Us
    Facilitated new business opportunities with influential health professionals and media for this leading independent global PR agency. Provided support in market research, event planning, creative strategy and media placement.Achieved 500MM+ media impressions for National Cattlemen’s Beef Association (NCBA) in 2006 by implementing national consumer nutrition media relations strategy.Aided NCBA client in branding of beef as naturally, nutrient-rich food by utilizing expertise of health professionals and negotiating key partnership with USDA to help foster MyPyramid messaging.Orchestrated media partnership and event with Chef Tom Colicchio of TV’s “Top Chef,” helping to raise awareness of client, The Mushroom Council, and new brand.
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Abby Hunt Education Details

  • Northwestern University
    Northwestern University
    Journalism

Frequently Asked Questions about Abby Hunt

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Abby Hunt's current role is Revenue-focused Marketing, Executive Leadership.

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What schools did Abby Hunt attend?

Abby Hunt attended Northwestern University.

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