Product & Service management/planning for mobile flagship devices. Global launching & operations● Product Owner, Head of Samsung Cloud Service, IoT service for Galaxy devices - Globally launched Samsung Cloud service and SmartThings service that easily connect, control and share content with various smart devices (smartphones, TVs, home appliances, IoT devices) - Initiated and successfully drove over one billion dollar cloud business for Samsung’s cloud service and private cloud platform - Launched the cross-device (mobile and PC) cloud service by natively integrating Samsung Gallery with Microsoft OneDrive through Samsung Cloud platform (announced at the Note10 Unpacked event) - Played a key role in making partnerships between Samsung and Microsoft● Global launch of mobile media and content services on flagship devices (Head PM) - Led ‘Samsung Hub’ service launch across 140+ countries (mobile entertainment content store offering video, music, games, eBook and seamless cross device content experience) - Led ‘Samsung WatchON’ service launch across 61 countries (completely changing the way users search TV programs and movies by offering universal remote control, TV guide and multi-screen experience across mobile devices and TV/STB) - Product & Service management, strategy/roadmap, P&L management, global business operations - Marketing activities at the IT/mobile exhibition events (Galaxy Unpacked, MWC, and CES)

New media businesses, multi-screen service portal strategy● Initiated and launched Korea’s #1 multi-screen video service, ‘hoppin’ and service operations - Led service planning to offer seamless media experience across mobile device, PC/tablet and TV● Led building business strategy on IPTV and TV portal - Integration strategy on hoppin, Btv and Tstore (SK Telecom’s mobile content store)

Head of Messaging Services, launched unique and innovative messaging service offerings to the U.S. market (recognized by various media and IT magazines in U.S.).● Led world first integrated messaging service offering mobile IM and email of the four major U.S. portals(AOL, Yahoo, Google and MSN) and text/picture/video/social messages in one place● Responsible for messaging service strategy, service roadmap and P&L management● Structured alliance partner deals with U.S. major Portals

Wireless Portal Service Planning and Strategy● Commercialized core services for SK Telecom’s wireless portal services. - Mobile browser, ringtone, ring-back tone, VOD, MOD, 3D games, mobile Flash, mobile IM● MVNO business setup and service strategy on SK Telecom's U.S. operations - Successfully drove the 440 Million dollar joint-venture between SK Telecom and EarthLink in U.S. - Defined product and technology portfolio mix for the joint-venture

Business Development and Technology Partnership● Delivered core technologies in U.S. to SK Telecom headquarters and performed joint projects - Wireless internet terminal platforms, solutions and applications● Structured global alliance partnerships with companies in mobile and IT areas● Participated in world standardization organization - WAP Forum and JIMM (Joint Initiative towards Mobile Multimedia)

Wireless Portal Service Planning and Development● Founding member of launching Korea's first wireless portal, n.TOP™ (currently called NATE™)● Led launching of Unified Messaging Service as a key messaging solution● Designed and developed SK Telecom’s Internet, Intranet and MIS solutions