Daniel Hunt Email & Phone Number

Seattle, Wa, Us

Leads a team of product marketers that support in-market growth and owns go-to-market planning and execution for new Alexa and Smart Home products, including consumer electronics, wearables, and AI and digital productsLaunched more than 10 new products in the Echo and Alexa portfolios, including Echo Frames, Echo Spot, and Echo Hub, owning the online marketing strategy and onsite experience from early-stage product development through launchLed the multivariate testing program for Amazon Devices, delivering over 1 million incremental units in the first year against a goal of 600 thousand, and partnered with product and engineering teams to scale testing capabilities to deliver dynamic, personalized product pages with self-optimizing contentManaged the 2023 Amazon Devices launch event, coordinating across 9 product teams and Amazon SVP leadership to simultaneously launch more than 100 new web pages and a full takeover of the Amazon.com homepage, driving more than 70 million product page visits in 48 hoursCreated the subscriptions and digital products cross-channel marketing team within Amazon Devices, identifying customer needs and market opportunities through customer research and data, and influencing the UX product roadmap, creating more than 12 new shopping features over the first year

Chicago, Illinois, Us

Founded Consumer Insights and Analytics, recruited a team of marketing, research and media analysts to develop business strategies, identify new consumer opportunities, and launch breakthrough product innovation using quantitative and qualitative methodsInstalled a innovation research and testing program in partnership with marketing and R&D teams to manage a portfolio of more than 30 new product innovation projects and 80 individual research studies annually Created a comprehensive marketing effectiveness function to enable the tracking, measurement and attribution of media spend across ad platforms, partnering with media agencies and platform partners to improve engagement across audiences and drive increased ROI’s for our marketing investmentsEstablished a cross functional KPI dashboard that tracks business performance data across sales, marketing and innovation in real time and identifies strategic opportunities across the organizationImplemented a consumer data technology platform in partnership with IT to collect and use first party data for business planning, marketing communication and strategic data analysisWorked with brand and media teams to develop a gaming strategy to better connect with gamers by partnering with studios, streaming platforms and influencers, and create new digital and in-store marketing Developed a persistent trends platform that combines quantitative statistical analyses with syndicated data and qualitative research to track industry trends across short-, medium- and long-term horizons, uncovering new innovation opportunities and informing agile digital marketing strategies in real timeRecruited, hired and mentored a highly skilled team of analysts and managers, embedding best practices within the organization and developing team members’ business and technical capabilities, guiding team members to promotions within the first 12 months of joining the organization

Chicago, Illinois, Us

Developed tools and processes to better understand consumer needs and develop new strategies for growth while leading the development and launch of new products and platformsOwned the strategy and development of breakthrough innovation from inception through first ship, working with brand and R&D teams to launch 3 new product lines generating more than $80M in annual revenueDeveloped quantitative methods to understand consumer needs and carry learnings through product development to ensure we bring the right product features to customers

Chicago, Illinois, Us

Managed product and platform innovation at Ferrara, including strategy, ideation, product development, commercialization and launch planning for more than 15 new-to-world productsOversaw a cross functional team that launched more than $50M in new product platforms across a portfolio of leadership brands, winning multiple industry awards for innovationPartnered with Brand and R&D leadership to discover new consumer opportunities in health and wellness to develop and launch the first USDA Certified Organic candy portfolio in North America

Evanston, Il, Us

Partnered with senior leaders at client companies to improve sales and marketing performance, managing engagement teams of 2-5 people with project budgets of $200k-$1MManaged a marketing effectiveness project for a large global publishing company; created a framework for identifying key marketing capabilities and evaluating capabilities against leading practices, and worked with executives to develop strategic roadmap for the future of the marketing organizationLead a team to develop and deploy a detailed market and customer research program for a North American energy supplier; using consumer interviews and surveys; helped to identify and target key needs based customer segments

Gb

Worked in small and large project teams to help clients solve business challenges in a range of areas, focusing on technology strategy and product developmentManaged strategic roadmaps for customer‑facing products at a national asset management company, defining product evolution over multiple releases and communicating future state product designs to executive leadershipCreated an analytical model for an application rationalization project at an asset management firm, informing the 5-year information technology roadmap by quantifying application support costs, business value and organizational change readinessCreated analytical framework and business case justification for a $25M business and IT transformation program, building a financial model and cost-benefit analysis, and developing the material leveraged to socialize findings with the leadership team

Gb

Designed flexible staffing model for engagement planning, budgeting and risk forecasting projected to improve risk communication and reduce management timeCreated Agile Software Development onboarding curriculum for new hires and new team members with the goal of reducing orientation time by 50%

Arlington, Va, Us

Created computer models and performed structural analysis simulations for the 747-8 aircraft, supporting the certification of 2 commercial aircraft while implementing process improvements to increase efficiencyConducted eight months of detailed structural analysis used to co-author 747-8F flutter certification document for Federal Aviation Authority and European Aviation Safety Agency, resulting in launch of $301M jumbo airlinerIdentified and implemented group wide analysis process changes, resulting in 65% decrease in simulation flow time and $800K in cost savingsCreated automation tools to optimize workgroup computing resource usage, increasing maximum throughput by a factor of twelve, and reducing critical engineering response times from two days to three hours

Ann Arbor, Michigan, Us

Managed four person team supporting graduate and faculty research projects, increasing research yield by 15% at top aerospace engineering institution

Master Of Business Administration, Strategy, Marketing

Bachelor Of Science In Engineering, Aerospace Engineering