Wine & Spirits RTD

Responsible for major investment accounts for the winery throughout S.E. Worked as and together with category captains to maintain company standards and customer goals. Implemented sales programs, pricing, set schematics and built buyer relationships for multiple chain accounts including…Wal-Mart, Sam’s Club, Walgreens, CVS, Winn-Dixie and Sweetbay. Increased sales revenue through market planning, price integrity and corporately approved buyer programming.

Trained and developed 18 sales representatives including three district managers who called on an assortment of outlets, national accounts, local chains and family owned operations, while selling over 200 brands and products. Led the state by achieving an 18% increase in total sales for my area in 2006.Created positive working relationships with key upper management of national chain accounts including Publix Grocery Stores, Winn-Dixie, Wal-Mart, and Sam’s Wholesale Clubs. In first two years increased sales from $6.4 mil. To over $8.3 mil.

Responsible for calling on large corporate accounts for winery covering 4 different states throughout the South East - AL. GA. TN. and SC. Implemented sales programs, pricing, set schematics, and buyer relationships for 2 major retail chains Publix and Kroger. Worked closely with category captains to insure proper implementation of set analysis. Grew relationships and increased sales through obtaining buyer approved letters and corporately approved programming.

Recruited, hired and trained sales force of 6 in competitive south Florida market. Finished top manager for retail division February and October. Implemented brand new sales routes for converted dual sales force. Had sales representative recognized as top producer of the year 2003

Called upon chain accounts for Broward County for wine retail division. Responsible for sales, marketing, and increasing customer relations for 10 major accounts. Grew to over 15%. Increased overall wine sales to 23% in first four months. Received top salesman of the month for May 2001