Versatile music industry professional possessing a Data Analytics certificate from Columbia University and a graduate of the University of Texas Plan II Honors program. Brings a wealth of experience in marketing releases and managing streaming account partnerships at both indie and major record labels (on teams related to Commerce, Sales, and Digital Commercial Partnerships). Demonstrates a keen understanding of digital marketing trends and exhibits expertise in utilizing short-form social media platforms to devise innovative strategies to drive artist growth and audience engagement.Proficient in a range of digital skills, including Python, SQL, Tableau, and Google Analytics, as well as a command of Adobe Creative and Microsoft Office Suites. Established track record of leveraging data analytics to identify growth opportunities and enhance chart performance across multiple platforms, leading to streaming consumption increases of up to 300% YoY.Ability to design and implement comprehensive dashboards for performance analysis, enabling labels to visualize insights and strategically adjust their marketing strategies. Driven by a passion for innovation and excellence, poised to make a meaningful impact in any role within the music industry that values creativity, data-driven decision-making, and uplifting artist visions. Message me to learn more!