Hunter Gierhart Email & Phone Number

New York, Ny, Us

New York, New York, United States

Lead cross-label DSP partnerships, including Fitness, Social, Gaming, and Jukebox accounts, while providing additional strategic support* Pitch artists for partner editorial and promotional opportunities, securing high-profile playlisting placements, out-of-home activations, and marketing plans to amplify artist visibility and grow streaming performance and engagement* Orchestrated features and marketing placements for up to a dozen weekly priority releases from Arista, Columbia, and Legacy, collaborating with product and marketing departments to ensure timely delivery of assets and maximize promotional reach

New York, New York, United States

Support the Global Digital Business team in managing key DSP accounts to maximize visibility for Sony Music's releases.* Analyze the streaming consumption data of tracks across multiple platforms (Spotify, YouTube, Pandora, etc.) using Python and Excel to identify growth opportunities and improve chart performance.* Devise short-form digital marketing strategy, advertising campaigns, budgets, and curations for the SME-owned and operated playlisting brand Filtr, increasing streaming consumption by up to 300% YoY.* Write Python scripts to automate various tasks and manipulate large datasets, improving process efficiency by up to 400%.* Produce regular reports on digital activations and ad performance to share with internal and external teams, leading Sony to consistently outperform Spotify’s industry benchmarks by 10%.* Create comprehensive dashboards for Sony partners by integrating and cleaning data from our partners and Tubular, enabling Sony's labels to visualize performance insights and strategically adjust their marketing strategies.* Advise Sony's marketing and label partnership teams on best DSP practices.* Handled album campaigns for Beyoncé, Tyla, Future, Doja Cat, and more.

New York, New York, United States

Managed key digital marketing campaigns on Facebook/Meta and Google that furthered the overall strategic and creative vision of the artist and improved average yearly advertising CTRs by 20%.* Designed visual imagery, marketing tools, and promotional assets alongside A&R, Product Manager, and Artist Management teams.* Created reports for the label's international offices using FUGA/ADA's databases and Facebook Business Manager, and derived trends from data sources using Excel, Python/Pandas, and Tableau.* Monitored trends in social media tools, applications, features, design, and strategy and advised the Digital Business team on potential creative and business opportunities.* Developed cohesion between Mascot's accounts across social platforms and advised label staff and artist management on each platform’s best practices, driving on-platform follower growth by as much as 370% in less than a year.* Mascot's roster included Toto, P.O.D., Joe Bonamassa, Beth Hart, Shaman's Harvest, Steve Vai, Yngwie Malmsteen, and more.

Austin, Texas Area

* Analyzed financial statements to develop strategic recommendations for reducing costs across low-profitability product operations to weather COVID-19 headwinds, reducing weekly operating costs by 12.4%.* Assessed SEO marketing growth potential for nascent products, identifying investment opportunities to stabilize sales after a commercial uptick of more than 100%.* Conducted research tasks and assisted the marketing team in brainstorming new sales and promotional initiatives. * Managed confidential patient information and records.* Oversaw sales of up to $20,000 worth of product a day.

Austin, Texas Area

Worked at the 3,000-seat Bass Concert Hall to deliver excellent customer service to guests and assist staff behind the scenes for concerts, broadway shows, and more.

Austin, Texas Area

Elected by peers to lead and oversee the Marketing, Booking, Journalism, and Creative teams of the organization. Negotiated with musicians and managers to secure guest speakers in the music industry for Master Classes and weekly general meetings. Secured talent and coordinated multiple charitable concerts per semester at an Austin music venue. Increased paid memberships and attendance by over 50% and general meetings by double.

Austin, Texas Area

Captured moments of artists, audience members and guest lectures at Euphoria ATX organized performances.

Greater New York City Area

Single intern selected by Mascot after a nationwide search.Maintained the webstore at the North American headquarters in New York City.Assisted in the promotion of new single and album releases.Executed A&R research tasks and contacted venues and artists for the President. Created and maintained Wikipedia pages for numerous new and established artists.

Austin, Texas Area

Worked directly with the CEO and marketing teams to develop playlists and expand analytics while assisting in launching promotional campaigns.

Austin, Texas

Published articles in the Daily Texan including album reviews, a recurring weekly column ("Tat Tuesday") and an interview with "Divergent" film stars Bill Skarsgård and Nadia Hilker.

Bachelor'S Degree, Plan Ii Honors & Government Double Major

Activities and Societies: Euphoria ATX, The Daily Texan

Certificate, Data Analytics

High School Diploma, Classical Trombone Performance

Activities and Societies: Classical Instrumental, Jazz Big BandRecipient of both Presidential Honors and the Moses S. Hogan Award.

Fredman Music Business Institute At The Trombone Shorty Academy

Education record

NYU Precollege Program; History of the Music of New York and Environmental Science with a recognized performance in Expository Writing.

Study Abroad Exchange Program