Oversees paid social strategy for Noetic Creative

I help B2C brands and agencies maximize their paid social campaigns. With 7+ years of experience managing over $15M in ad spend, I provide strategic direction, audits, oversight, and mentorship.

* Drove 16X client revenue growth ($4k to $50k monthly) 600% increase in new accounts leading retail media adteam*Oversaw largest e-commerce client: 32% in revenue growth and 43% click jump with a 13% decrease in ad spend YoY*Delivered training (6 person sessions) on paid media trends; led pitches for paid social and retail mediaopportunities*Achieved an average ROAS (return on ad spend) of 4.43x on $800k annual budget; generated $3.54M in client revenue

* Piloted $5M social ad spend for Anheuser Busch. 5X ROAS for a NFL x Bud Light NFT Web3 activation *Coordinated team of 3 specialists, ensuring seamless launch & optimization of "Beyond Beer" social media campaigns*Ran collaborative learning initiatives with Anheuser Busch and Meta, fostering a data-driven ad campaignoptimization*Outperformed on major ad strategy: (2,000 Time Square event sign-ups vs. 800 target) and low CPM ($3 vs $5 target)

* Lead strategist & activation specialist for wealth management firm “Alliant Wealth” primarily focused on generating qualified leads and brand awareness within their local market. * Created lead generation and brand awareness social strategy for the luxury real estate development team in Los Angeles “Wylan James” * Worked with international political commentator “Warner Neff” to release awareness and engagement-based ads for the upcoming release of his novel.*

* Responsible for mentoring a team of new associates in the world of paid social. Educating them in the process of media planning, reporting, insights, quality-assuring campaigns, and how to give data-driven optimizations.* Lead strategist in the paid social planning of $4M in ad spend working with Micheal Jordan’s newly launching tequila brand Cincoro’s awareness and engagement activations, YMCA’s lead generation efforts for qualified donors on Linkedin, and traffic/awareness activations for a Wisconsin-based medical center Froedert.*

* Responsible for full funnel strategic planning, hands-on media buying, and reporting/insights for Vaxa’s B2C eCommerce focused clients. * Managed $60,000/mo in media spend per client on Meta primarily focused on scaling existing e-commerce companies’ revenue via conversion activations.*

Responsible for strategic planning and activating/managing various NYC/Philidelphia-based campaigns to generate local conversions, reach, and brand awareness.* Provided data-driven strategic insights and optimization recommendations on all paid social activations for all brands under management.*