Developed and executed marketing strategies for a large-scale boutique electronic music festival in Nashville, ensuring cohesive branding and impactful artist promotions. Managed advertising budgets to optimize engagement and maximize reach, collaborating closely with cross-functional teams to drive campaign success.

Managed marketing campaigns for Nashville-based electronic music promoter, driving engagement and ticket sales through data-driven digital ads, organic strategies, and Southeast brand activations. Cultivated relationships with artists, stakeholders, and collaborators while overseeing budgets, KPIs, and cross-functional marketing efforts with influencers, PR, and design teams.

Executed data-driven marketing campaigns to enhance brand awareness, lead generation, and ticket sales for musicians, venues, and festivals. Spearheaded email/SMS campaigns, Meta advertising, and paid media strategies (Meta Ads, Google Ads) to optimize audience engagement and retention. Directed VIP experiences for Elements Festival 2024, managing backstage layouts, rider fulfillment, and catering logistics. Streamlined ticketing operations using platforms like Tixr, Etix, and SeeTickets. Collaborated with internal teams to create compelling content and ensure consistent brand messaging across digital channels.

Managed 15 projects from procurement to commission, ensuring seamless client experiences through effective coordination and attention to detail. Optimized budgets, timelines, and schedules, reducing costs by 10% and improving delivery timelines by 15%.

Fostered collaboration with the co-curator, City Manager, arts committee, and artists to create impactful pairings and ensure a seamless festival planning process. Drove festival growth by expanding the Instagram following by over 1,500 in just five months through targeted marketing strategies.

Negotiated and secured over 200 contracts, driving annual profits exceeding $250,000. Managed the installation of 200+ projects, including Denver’s largest and tallest street murals, enhancing the city’s cultural landscape during 2019-2020.

Negotiated talent contracts and coordinated show logistics across four venues, ensuring seamless events that exceeded expectations. Managed complex calendars for talent in four Colorado markets, optimizing schedules to boost productivity and client satisfaction.

Regularly collaborated with agents and assistants, effectively securing venue holds and ensuring seamless event scheduling. Proficiently managed administrative tasks including entering routing and scheduling notes in systems and automating confirmation processes, streamlining operations. Demonstrated strong leadership by overseeing teams of 3-4 interns per semester, fostering their growth and contributing to a highly efficient work environment. Spearheaded research and development of grassroots marketing plans, resulting in remarkable increases in ticket sales for Nahko and Medicine for the People show dates. Ask me about: team management, research and development, marketing.