Product Marketing Manager
CurrentAs the Product Marketing Manager at Going, I’ve had the opportunity to lead and launch more than a dozen go-to-market campaigns, coordinating efforts across all teams to bring our products and features in front of our 2 million members and beyond.I got to lead launching our mobile app, for example, which was a company-spanning initiative of more than 20 marketing tactics, touching every team at Going. It also became one of our most successful campaigns of all time, tripling our initial download goal, beating brands like Taco Bell and Etsy in the top 100 apps (yes, really!), and creating a new mobile-first path for the business.I love what I do here, not only on the functional front, but because of our innovative approach to traveling: Instead of deciding on a vacation destination and then finding a flight deal to get there, members use our app to book their next trip based on the best deals available. Members regularly tell us they are going places and having experiences they never thought possible because of our deals. Today, I continue to work closely with all departments to ensure our marketing campaigns are timely, data-driven, and that stakeholders remain informed at key parts of campaign development. I look forward to continue building out my role here alongside some of the smartest, cleverest, most capable folks I've ever had the privilege to work with.