Hunter Hoffmann Email & Phone Number

Saint Petersburg, Fl, Us

New York, Ny, Us

Lead a talented team of professionals creating and executing marketing programs promoting the AmTrust Financial brand, products and people across all mediums. Overhauled AmTrust's marketing, PR and social media programs to more effectively reach agents and small businesses to communicate the AmTrust brand message. Increased AmTrust's share of voice in workers' comp media coverage by 800%New Agent Inquiries increased 7XAmTrust brand impressions are up by 300%.Overall web traffic has doubled.Grew AmTrust's social media following by over 300% across all networksDeveloped and launched AmTrust's award-winning thought leadership series including AmTrust's Restaurant Risk Report, AmTrust Opioid Prescription Risk Report (Winner - PR Daily Thought Leadership Campaign 2019) AmTrust Retail Risk Report. AmTrust's Contractors Risk Report, AmTrust's Food Manufacturing Report and AmTrust's 2023 Extended Auto Warranty Advisor. AmTrust's reports have received extensive media coverage across insurance and relevant trade publications and are among the top downloads on the AmTrust site.Launched AmTrust Inspired in 2019, a video series celebrating AmTrust clients and their agent partners from across the industries we serve in the US (Winner - PR Daily Financial Services Campaign 2019). 34 different AmTrust clients have been profiled since the launch of this series and the videos have received millions of views to date. The Inspired campaign has driven over 500,000 visits to the AmTrust website and produced over 50,000 organic social engagements with the AmTrust brand across channels.

New York, Ny, Us

Developed and implemented global strategy for AmTrust Financial's creative and brand marketing initiatives. Led an accomplished team that works collaboratively to develop marketing and communications programs utilizing graphic design, copy writing, PR, social media, events, video production, advertising, SEO and web production to support and build the AmTrust Financial corporate and subsidiary brands.Launched AmTrust's branded content program with the introduction of the AmTrust Restaurant Risk Report released in December 2018, covered in over 25 media outlets across the insurance and hospitality sectors.Doubled AmTrust's competitive SOV for workers' comp product line in 2018 YOY and increased related media coverage by 25X.

New York, Ny, Us

Developed and implemented the global public relations and social media strategy for AmTrust Financial and AmTrust subsidiaries worldwide, primarily in the US, Europe and Asia. Revamped social media strategy to increase content engagement, consolidate publishing to the most relevant channels and improve customer service. Increased AmTrust commentary and bylined articles in target media centered on key products and corporate focus areas. Launched the TapSafe smart connected warranty app in January 2018, supported by the AmTrust Connected Households 2018 report.

Drove marketing and strategy for the premier healthy pre-school meal provider in New York City. Junior's Fresh serves healthy food for happy kids from 1 - 5 years old through nutritious pre-school lunch and snack programs at several schools in New York City. Fresh, local and tasty toddler food is sourced from the Union Square greenmarket and other local and organic sources prepared and delivered daily to client schools. Learn more at www.juniorsfresh.com.

Guest lecturer in communications in the following courses:Communication in Public Settings, School of Public AffairsEmployee Communication, The Department of Communication Studies, Weissman School of Arts & SciencesCounselling the Corporation, The Department of Communication Studies, Weissman School of Arts & Sciences

London, Gb

Developed and implemented new communications, marketing and content strategies to increase awareness of Beazley products, drive higher web traffic and support sales of Beazley’s specialty insurance products worldwide. Tripled media coverage in 18 months with a major increase in Beazley's competitive SOV and levels of top tier coverage. Expanded the company's social media footprint through targeted content posts and promotions on LinkedIn and Twitter driving engagement and increasing followers by over 50%. Launched Beazley Breach Insights quarterly reports on data breach trends featured in Financial Times, The Wall Street Journal, CNBC, Bloomberg and many other financial, insurance, legal and industry media outlets.Communications adviser to top executives and leader of Beazley’s branded publication strategy. Primary marketing contact for Environmental, Healthcare, Construction, Political Risks, Small Business, Accident and Health and Contingency product areas.

Hamilton, Bm

Developed and implemented external and internal communications programs that drove Hiscox's awareness and affinity with key audiences audiences in the US. Proactive management of media relations, executive communications, internal communications, content marketing and social media activities increased media exposure for Hiscox in the US by over 300%. Built corporate social media networks from the ground up and oversaw Leap Year and Courageous Leaders web series. Managed a social media manager, copywriter and two external PR teams.Media Relations Increased media exposure by over 300% through innovative media outreach, an expansion of company spokespeople and an increased output of expert authored articles through a streamlined writing and editing process. Regular author on small business topics for Yahoo Small Business Advisor, Young Upstarts and other outlets and speaker on branded content and digital marketing.Led the creation, production and promotion of Leap Year - an original web series developed by Hiscox aimed at entrepreneurs and small businesses. Leap Year achieved over 10 million views across two seasons on Hulu, YouTube and other video channels and was profiled by WSJ.com, Forbes.com, Portfolio.com, TV Guide, The New York Times and other media outlets. Leap Year won the IAWTV "Best Branded Series" award for 2013. Led the development of Hiscox docuseries Courageous Leaders focused on leading entrepreneurs telling their stories and covered by the Wall Street Journal, AdWeek and other outlets.Internal CommunicationsDeveloped internal communications program to increase employee engagement across six Hiscox offices in the US. Create effective, transparent employee communications working closely with HR, executive leadership and individual business units.

Zurich, Zurich, Ch

Developed and implemented communications programs for internal and external audiences in the U.S. and Canada. Key activities included media outreach, drafting and publishing written materials for internal and external audiences and driving communications strategies for key corporate topics.Primary global media relations contact for Swiss Re's primary insurance business. Produced 10 byline articles by company executives and secured interviews for top executives in key trades. Worked with division executives to develop media outreach strategy.Promoted Swiss Re's initiatives related to Sustainability and Adaptation to climate change to internal and external audiences in the Americas. Key initiatives included promoting their founding sponsorship of ClimateWeek NYC and media outreach related to the Clinton Global Initiative resulting in coverage by The Economist.Managed internal and external communications activities for Swiss Re's Life and Health business in the US and Canada.

New York, Ny, Us

Client manager for American Express Savings at Work program partners including Avis/Budget, Choice Hotels and Buca di Beppo restaurants. Responsibilities include spend analysis, targeting and development of marketing campaigns to drive spend behavior, increase loyalty and increase market share. Partner marketing activities drove increased market share, retention and revenues for all partners.

Boston, Ma, Us

Identified new market opportunities for sales of GE Plastics intermediate products with a revenue potential of $2,500,000.Negotiated new terms with chemical drumming vendor that achieved costs savings of $41,000/year.Led process of constructing a distribution agreement for domestic drum sales which produced costs savings of $150,000 and reduced liabilities.

•Managed, developed and implemented successful public relations program for the U.S. Military’'s online auction for surplus goods.Placed articles in over 100 newspapers, magazines and newswires, including USA Today, the Associated Press and Reuters contributing to revenue increases of 45%.• •Placed broadcast TV news segments in 15 markets nationwide leading to 50% increase in local new customer registrations and sales revenues. Secured a Wall Street Journal (A1) feature story which resulted in a 700% increase in daily new customer registrations.•Profiled twice in PR Week for successful public relations campaigns (Oct. & Nov. 2002).

•Oversaw all public relations activities for a start-up online surplus auction.•Produced low-cost national exposure through key placements in industry publications, newspapers and online sources reaching a circulation over 2,600,000.•Developed media outreach activities with partners and governmental agencies and secured valuable placements including two feature articles in the Washington Post •Served as company spokesman through major contract announcements and two rounds of layoffs

New York, Us

•Acted as primary client contact and managed media relations for numerous start-up technology companies including: Liquidation.com, YOUcentric and ConnectSouth.•Revived fledgling accounts with annual billings over $500,000 through personal client negotiations.

Mba, Marketing

Ba, Public Policy, Communications

High School