Oversaw project schedules for contract employees and provided sales support for in-house marketing material production. Accountable for budget planning and implementation, and presenting financial reports to upper management.* Conceived and executed successful marketing plan to establish category and increase brand awareness within that new category.* Managed the development and creation of communication materials, including website, direct mail, brochures, sales sheets, multimedia presentations and trade show efforts.* Directed the redesign and ongoing updates of the corporate website * Directed the redesign and re-engineering of the user interface for the web-based online proofing product.

Managed public relations functions for global cycling company, acting as media contact for the team, riders, and products. Directed traveling road show to present consumer products at targeted events.* Conceived and organized national promotional program to build brand loyalty and generate new customers while benefiting a non-profit charity.* Executed in-house and third-party agency advertising campaigns to generate additional revenue.* Researched and developed annual media and marketing plans, ensuring effective implementation within budget guidelines.* Pitched positive stories on product and personalities to consumer and trade press, including the Wall Street Journal and Popular Science.* Authored timely and accurate press releases for new product introductions, internal promotions, race results, sponsor information, and corporate announcements.