(Position eliminated from reorganization)True Classic is a $250M hypergrowth startup in the DTC men's apparel space. • Planned & owned top-tier brand campaigns, utilizing customer survey data to optimize for growth of brand's female audience & customer base• Audited & managed brand image, messaging, & storytelling throughout customer journey, including expansion onto Amazon via A+ Content• Built out 12-month Corporate Social Responsibility (CSR) program with focus on (returned) product donations to local homeless communities• Ideated and executed best-in-class grand opening events for the brand’s expansion into brick-and-mortar via five stores in three months

• Built out & managed 4-person marketing team for both in-house $30M DTC brands in the pet space• Evolved brand strategy & messaging around new sustainability efforts• Planned and coordinated integrated marketing campaigns & product launches across paid channels, email, on-site, and beyond• Optimized customer journey & on-site UX for CRO, ROAS, and LTV• Managed email marketing campaigns in Klaviyo• Conceptualized & directed lifestyle photo shoots for new creative• Collaborated across 30-person company including manufacturing, fulfillment, inventory planning, product design, IT, finance, and C-SuiteAchievements:• Managed up to $1M+ monthly marketing budget• Increased AOV by 20% via marketing and website UX design (Shopify)• Reduced phone calls to customer support by 38% via web UX redesignK9 Ballistics is a Certified B Corporation, just like Allbirds, Grove, Patagonia, Ben & Jerry's, etc. B Corps are committed to incorporate sustainability, recycled components, and less impactful processes throughout the entire supply chain.

• Allocated monthly ad spend of $500,000+ for two e-commerce brands’ paid funnels (from reach through retargeting) across Facebook, IG, Snap, YouTube, Mountain (CTV), Pinterest, Google, AdRoll, and more• Redeveloped promo strategy to increase AOV by 11% without profit loss• Increased Cyber Monday ROAS by 162% YoY• Influenced product design with trends & improvements to optimize future sales & marketing opportunities

• Spearheaded GTM strategy and execution of new product segments across website, advertising, marketing, and new product/service development (e.g., Car Storage Service & Online Shop).• Built out eCommerce website (Online Shop), including capturing product photos, website development, SEO, digital advertising of products, and press releases.• Created organic and paid social posts for Instagram with 130K Followers and Facebook with 50K Likes.• Verified company’s Instagram & Facebook accounts (acquired the Blue Checkmark).

• Supercharged clients’ multichannel marketing campaigns for branding, product launch, etc. via reach, awareness, and engagement using hyper-targeted paid ad campaigns on Facebook, Instagram, LinkedIn, and YouTube, etc.• Worked directly with clients & business owners to improve their business, tracked with appropriate KPIs & optimized with A/B split tests.• Campaigns driven by engaging video content and marketing message to grab attention, promote clickthrough, and improve brand recall.• My creative targeting techniques delivered ads only to relevant audience and potential customers to maximize ad spend ROI (ROAS)

I worked at Dana and Jeff Luxury Homes, a top 1% nationwide team of realtors specializing in Hidden Hills and Calabasas, who are with Compass.At this position, I...∙ Composed and strategized social media ad campaigns with hyper-targeted audiences, including custom audiences using contact databases for ad delivery on an individual basis for higher ad frequency, recall, and clicks.∙ Filmed, edited, and then advertised a branding video at our local Cinepolis luxury movie theater for a 6 week campaign to boost exposure, understanding, and branding of both Dana and Jeff Luxury Homes and Compass to our target market.∙ Continued to manage Instagram with increasing results.Dana & Jeff sold ~$56 million in 2017, and then began 2018 with ~$75 million in active listings. This massive improvement in listings was largely acquired thanks to Dana & Jeff's increased online presence (directly improved by my efforts), which attracted sellers to trusting Dana & Jeff with selling their home.

I worked at Dana and Jeff Luxury Homes, a top 1% nationwide team of realtors specializing in Hidden Hills and Calabasas, who are with Compass.At this position, I...∙ Managed Instagram account, increasing organic following and engagement. I put together quality posts to advertise listings with clever, memorable captions.∙ Coordinated digital marketing components for listings.

Taking my clients projects above and beyond with aerial drone cinematography, always professionally edited to create a breathtaking visual product to elevate their marketing.Nothing captures the short attention span of today's online world like stunning new angles captured by drone. Take your marketing to the skies for any project or product: real estate, commercial, film, automotive, the list goes on!

Strategized marketing efforts to recruit beta testers, increase community engagement, and gather valuable feedback for further product development.Successes:Increased beta community over 6 times in size in the first month at no additional costsHosted focus groups, interviews, UX tests, and surveys for user feedback Managed social media communities, assisted beta users, and contributed to company blog

Filmed, directed, and edited promo videos for productProduced instructional video for new brand rep programDemoed product in store to gather customer feedback

Directed, filmed, and edited promo video for new realtorIncreased Instagram followers by 20%Photographed Malibu real estate for website portfolios

Refocused customer targeting strategy with emphasis on customer lifetime valueCreated virtual mockups for self-promotional products catering new, current, and inactive customers

Directed and filmed action scenes with multiple GoPro cameras involving numerous actorsCaptured unique camera angles with GoPro camera mounted to radio-controlled off-road vehicles

Traxxas product commercial: Piloted the main radio-controlled vehicle in every scene, both the hero car and stunt carAssisted with scene direction and creative content

Managed online marketing for iPhone apps, increasing online followers by over 100%Designed graphics for ads, promotions, and logos using Adobe Photoshop; Created promotional videos for products using Final Cut Pro

The director/producer wanted to establish an online presence to gain publicity and support for the independent film, Symphoria. I created the movie trailer in Final Cut Pro and went on to create and maintain viral publicity via online social networking websites, such as Facebook, and an independent website on which my graphics were used as key design elements.Hundreds of followers were acquired.

Worked with David Dobkin, director of The Wedding CrashersThe production company needed to accomplish more script coverage. On the days I worked, I increased completed script coverage by 50% by means of reading, summarizing, and adding comments to scripts. The executives then read my summaries and comments to determine if they should produce/direct the film. The director and producer also turned to me during casting for his latest blockbuster for guidance regarding actors for the main roles.