Lead the entire Inbound demand generation function at Kantata. Orchestrate and execute inbound marketing strategies that increase lead generation for sales and contribute revenue growth. Manage cross-functional teams to create engaging experiences, resulting in an increase in web traffic and growth in website conversions. Implement marketing automation and lead nurturing programs, including lead scoring, enhancing lead-to-customer conversion rates. Build and optimize high-performing digital campaigns, resulting in sales qualified pipeline. Expanding market reach and acquiring new enterprise clients.

Lead the development and execution of ABM and outbound demand generation strategies at Mavenlink. Focus will be on structuring high performance programs to engage target prospects across multiple channels on a personalized basis, while accelerating the buyer journey towards purchase.

Build, execute, and scale a high-performance ABM and marketing programs for Mavenlink that delivers to demand generation goals and sales success.

Created demand generation program budgets. Developed and executed all digital marketing strategies for Mavenlink's advanced services automation and project management platform. Including conversion optimization and testing.

Developed and executed all digital marketing strategies for Mavenlink's advanced services automation and project management platform. Including conversion optimization and testing.

Developed and executed all search engine marketing strategies for Mavenlink's advanced services automation and project management platform.

Managed and created A/B tests, MVT tests, as well as behavioral and geo-targeting test campaigns for clients national digital brands. Assisted with the development of monetized value models to gauge campaign success with the client. In addition, client facing analytics reporting was created on a daily basis to determine which campaigns, websites, landing pages drove the most ROI and needed to be optimized with A/B & MVT tests based on our monetization models.

Managed RealPractice's marketing operations - created and managed lead generation campaigns, media buying, performance analytics and reporting for hundreds of professional service enterprises; such as, attorneys, mechanics, health care professionals and doctors. Helped build more effective and efficient areas of marketing for customer acquisition, faster response, follow up and measurement for clients. RealPractice is an innovative SaaS company in the small business marketing software space. The innovative software, ReplyWise, helps businesses track and measure all of their different marketing channels to determine and evaluate ROI.

Worked closely with different departments and teams in developing strategies for Local, National & International SEM campaigns. Managed and analyzed thousands of high dollar client facing SEM campaigns. Assisted with Fortune 100 business partnerships. Engaged in product development and enhancements in company owned SEM software.