• Analyze and research the current state of the web 3.0 market and identify opportunities for clients in the NBA, WNBA & NCAA to leverage decentralized technologies• Communicate complex technical concepts to a non-technical audience in a clear and concise manner• Research the latest developments in the web 3.0 space and its intersection with sport business to identify opportunities for growth & potential partnerships

● Develop and implement go-to-market strategies for elite athletes across NBA, WNBA, Overtime Elite,and NCAA, ensuring successful sponsorship activations and sustained brand growth.● Create and execute digital campaigns that expand fan engagement and increase athlete visibility,utilizing social media, email marketing and NIL activation.● Oversee social media growth strategies for sports brands and product teams, to promote founder andbrand identity, maximizing revenue potential.● Drive brand awareness initiatives through strategic collaborations with global athletic brands, influencerprograms, and national retailers, increasing market reach.● Coordinate fan engagement events and promotional activities, enhancing the overall fan experience andfostering community connections.● Monitor market trends and competitor activities to provide actionable insights

* Developed and implemented a comprehensive digital marketing strategy for a B2B software company, resulting in a 20% increase in website traffic and a 15% increase in lead generation* Analyzed and reported on the effectiveness of marketing campaigns using tools such as Google Analytics and HubSpot, providing recommendations for improvement* Created and managed social media campaigns on LinkedIn, Twitter, and Facebook, resulting in a 20% increase in followers and a 15% increase in engagement* Conducted market research and analysis to identify target audience and tailor campaigns to their needs and interests* Managed social media accounts for multiple clients, including developing content calendars and scheduling posts* Conducted keyword research and analysis to identify high-value target keywords for client campaigns* Created and optimized on-page content, including title tags, meta descriptions, and header tags, to improve search engine visibility and user experience

● Enhanced fan engagement by increasing social media following by 62.4% through strategic contentplanning and execution.● Managed digital campaigns that boosted athlete visibility, working closely with NCAA coaches to createopportunities for recruitment.● Created and implemented a social media content calendar to achieve a 25% increase in engagement.

• Collaborating with a team of 6 to create online curriculum for social works organization DurhamCares• Evaluating online platforms and creating a landing page to host the online curriculum• Attending weekly meetings to foster new ideas and present research conducive to our project with DurhamCares

Clients: BurgerFi, UNC-TV, Treetop, Pendleton WhiskeyIncreased brand visibility and media coverage by 25% through the creation of targeted press releases, media lists, and compelling social media content for clients.Enhanced client acquisition efforts by 30% by conducting thorough research on potential new clients, demonstrating strong analytical and research skills.

• Coordinate drills for kids attending camp• Be a positive influence and mentor• Instruct them on fundamentals

• Conducted weekly group meetings of 5 at HQ Raleigh to discuss the progress of our project partner• Interacted with project partner and worked on solutions of their startup business challenges such as client outreach • Created an action plan and conduct a feasibility analysis of the company

• Served as a reading tutor at assigned sites for K-4th grade students• Reinforced lesson plans implemented to students by certified staff• Provided daily personal classroom management and learning environment support

● Led fan engagement initiatives that boosted attendance by 25% across 20 varsity sports throughinnovative marketing campaigns and event planning.● Provided data-driven insights to Sports Information Directors, streamlining operations and enhancingmedia coverage.