Graphic Design Manager
Current• Managed cross-functional team of eight spread across four locations, ranging from entry-level Jr. Graphic Designers to Sr. Graphic and Motion Designers.• Owned and defined the design process and brand strategy for all North American Sportsbook and iCasino ventures, aligning the design team’s efforts with other departments to execute a cohesive vision and strategy.• Leveraged commercial knowledge and identified strategic opportunities to drive the vision and strategy for the Virgin Casino, Bally’s Casino, and Bally’s Sportsbook.• Conducted biannual performance reviews, setting goals that effectively doubled the team’s capacity for workload.• Reviewed and collaborated on creative briefs submitted by all relevant internal stakeholders, ensuring they aligned with the project’s scope, objectives, and technical feasibility.• Managed and owned the Monday.com board, serving as the central hub for project management and collaboration within the organization.• Implemented over 30 automation and integration features to improve task tracking and reporting, both from observing team needs as well as direct feedback.• Collaborated closely with Marketing leaders, external agencies, and various stakeholders to develop impactful creative solutions that resonated with players, while ensuring that client requests are fulfilled to optimize marketing budgets.
