• Social strategy development for clients on social-first and larger marketing campaigns• Define and refine departmental processes and strategy• Manage social media client relationships• Manage social media personnel and operations• Overseeing social media business development• Overseeing team’s professional development

• Oversee day-to-day social media management across all major platforms, including Facebook, Twitter, Instagram, TikTok, Pinterest, YouTube, and more, of up to 15 brands concurrently• Played an elevated role in the business development process and aided in bringing in new work for the agency through regular pitches and account planning• Continued to improve and iterate on the work associated with the responsibilities of my previous role while training, assisting, and managing a team

• Develop original content for brands through extensive written work, as well as photography, videography, and audio production, including numerous original digital video series and podcasts• Maintained editorial and content calendars and created and scheduled content using a variety of social media management tools, such as SproutSocial• Planned social media campaigns to aid in conversions, brand awareness, fan engagement, and fan acquisition• Provided art direction for social media content to ensure brand consistency and best practices• Provided regular social media performance reporting with data-driven, easy-to-understand insights and recommendations• Adapt and adopt client content strategies to integrate into new platform offerings as they arise and ensure continued best practices, such as Facebook Live, Facebook Locations Pages, Facebook Groups, Instagram Stories, and IGTV• Planned and implemented paid social campaigns for Facebook, Instagram, and YouTube• Organized and implemented public relations campaigns that produced positive coverage from television, paper, radio, and magazine outlets, as well as bloggers through regular pitching and thoughtful media relations• Built and maintained media lists, as well as created templates for hits reporting, through earned media software, including Cision and Meltwater

• Assumed the social media responsibilities at the agency, including planning, writing, scheduling, community management, and reporting, and implemented a new social media process • Conceptualized and enacted social-focused campaigns, which set the agency on the path to grow social media into a key offering and develop a substantial book of business at the agency

SuperNeat is an independent creative collective focusing on marketing, design, video game development, and any other dreams we'd like to chase.

• Aided the winery in establishing itself as a go-to event venue in Knoxville, working in event management and customer relations with groups ranging from 10 to more than 100 guests • Provided additional support in sales, guest experiences, and inventory management through tastings and manufacturing of wine

• Through graphic design, photography, and videography, assisted the firm in the development of promotional assets for websites and social media• Managed social media accounts for consumer goods, healthcare, and political clients

• Processed check-in and check-out of guests• Consistently received a score of 92% or higher on monthly customer satisfaction surveys

• Assisted in the management of property, personnel, and operations of an independent business• Aided in purchasing merchandise, event set up, and store display creation