As Director of Marketing and Communications at Aims Community College, I develop and implement comprehensive marketing and communications strategies that align with the institution’s goals. I oversee the creation and delivery of both digital and traditional marketing campaigns, ensuring brand consistency and message clarity. Leading a team of marketing professionals, I provide direction, support, and opportunities for professional development.Additionally, I collaborate with internal and external stakeholders to enhance the college’s visibility and reputation. I manage the marketing budget, effectively allocating resources to maximize ROI, and I monitor and analyze market trends, metrics, and performance data to inform strategic decisions.

Redesigned website for improved accessibility and engagement. Drove a 35% increase in total users in the Ist year, elevating brand visibility and lead generation.Increased page views by 40% and decreased bounce rates by 34% through a redesign of their 10,000+ page site within 18 months. With a focus on organic search SEO best practices.New website won the 2022 Silver W3 Award and an Award of Excellence at the 28th Annual Communicator Awards.Developed and led comprehensive training programs and workshops for faculty, students and key stakeholders, enhancing their web design and digital communication skills.Manage strategic partnerships with educational teams, fostering robust collaborations to integrate cutting-edge technologies campus-wide.I lead and empower the marketing and communications teams at Aims Community College, providing strategic coaching and career development to enhance team capabilities and drive organizational success.Oversee the planning and execution of all marketing strategies, ensuring alignment with the college's overall objectives and brand vision.Track, analyze and report to senior leadership on content and marketing performance.Built strong relationships with partners and clients across campus to improve communication, planning and my team's reputation.

Set the strategic direction for a team of designers, marketing experts, and digital specialists to ensure a cohesive brand and marketing experience.Increased brand awareness through targeted, personalized and segmented multichannel marketing strategies, improving recruitment and brand exposure.Worked with C-suite leadership to set critical initiatives, marketing plans and objectives that fit within the institution's mission.Translated ideas and long-term goals into actionable projects that included creative campaigns, brand storytelling, marketing and public relations.Managed outside support entities to ensure the university's goals were being met, especially around brand campaigns, enrollment, and retention.Provided one-on-one coaching and mentorship to students, guiding them through personalized career planning and professional development activities to prepare them for successful careers post-graduation.

Managed a team of creative professionals in print and digital design, videography, and photography to produce innovative and electrifying creative work that advanced UNC's reputation.Directed and inspired a team of creatives in print, digital design, videography, and photography, producing innovative work that enhanced UNC's reputation.Championed brand initiatives, effectively communicating and reinforcing UNC's brand position both internally and externally. Managing hundreds of creative requests per year.Fostered collaborative and cross-functional relationships across campus, building productive partnerships and proactive coalitions to support marketing objectives.Orchestrated state- and nationwide marketing and advertising campaigns, significantly increasing brand visibility and engagement.Launched integrated campaigns via a multichannel marketing implementation, reaching over 100,000 prospective students nationwide.

As part of a startup company embodying an entrepreneurial spirit, I managed client relationships, collaborating on visual marketing campaigns and creative strategies tailored to meet their goals.Led Kertis Creative's corporate storytelling division, where I focused on projects that supported client campaigns and brand objectives through design, photography and video.Delivered creative solutions and strategies customized to client goals and product roadmaps, ensuring project success and alignment with long-term strategic objectives.Managed a multidisciplinary team of creative professionals while maintaining hands-on involvement in all stages of project development, resulting in high-quality photo, video, and design content.Successfully expanded the division's content offerings, adapting to evolving market demands, emerging trends and client needs.

Developed and produced diverse content for NorthShore's social media channels, including photography, video, blogs, articles, posts and social media content.Orchestrated content strategy and integrated marketing methods in collaboration with other hospitals and external agencies, focusing on user engagement and audience growth.Develop and execute unique storytelling strategies, mainly through developing patient stories, to enhance the brand narrative and connection with the audience.Worked closely with internal teams (public relations, media, and editorial departments) to create and implement strategic, well-coordinated content distribution across various platforms.

Collaboratively developed high-quality, community-relevant stories, working closely with editors and colleagues.Maintained a commitment to authenticity, creativity, and ethical standards in response to emerging news. Specialized in creating content optimized for mobile-first delivery and trained colleagues in video and social media production techniques.Award-winning photographer and videographer, recognized for exceptional skills in visual storytelling and creative content production.

Managed the online presence of The Roanoke Times, engaging over 40,000 unique daily visitors on roanoke.com.Led newsroom initiatives related to teaching and training staff on video capturing and editing best practices for field reporting.Actively contributed to shooting and editing a daily newscast video program, enhancing the paper's multimedia outreach.