Experienced freelance product marketer specializing in driving strategic growth and enhancing brand visibility. Leveraging a blend of creativity and analytical skills, I develop tailored marketing strategies to optimize product positioning and drive engagement. Let's collaborate to elevate your product's presence in the market and achieve measurable results. Open to exciting opportunities and new partnerships.

With a proven track record at Heartland, I am at the helm of orchestrating the compelling developer toolkit project that promises to significantly streamline omnichannel payment processing integrations. My expertise lies in optimizing our Developer Portal, refining SDKs and APIs, and delivering precise, user-friendly documentation that fosters an empowered developer community. The journey of enhancing developer engagement, providing robust support during both onboarding and production phases, and spearheading technical advancements, continues to fuel my enthusiasm for innovative solutions within the payment solutions realm.

Led successful launch of innovative solutions catering to target audience needs. Crafted and executed successful go-to-market strategies resulting in high product adoption and usage.

Responsible to manage lead generation and marking campaigning operations for the company. Meticulously oversaw both development and implementation of over three key strategies, achieving a balance between business goals, deliverable expectations, and rapid results productions.In undertaking ten new results-driven marketing campaigns, carefully recorded and managed all pertinent details to successfully facilitate an efficient administration flow throughout the marketing department and staff.Conducted rigorous research from multiple sources, including new industry developments, competitor analysis, and alternate media streams, and deployed cutting-edge programs to move the company into new markets.Leveraged creative multi-media expertise and generated high-quality content, utilizing technical skills across video production and graphic design to successfully deliver on twenty projects and product launches in 2020-2021.Utilization of SalesForce and HubSpot platforms and strong proficiency therein was key to driving campaign programs domain wide.

Primarily responsible to develop and implement the industry's current marketing and communication tools to support the institute's relationship-building recruitment plan. The creation of an 100% aligned communication plan was included and contributed to the largest enrolled class of all time in 2019.Took ownership over the brand articulation project and transitioned to a story based integrated marketing design across the period of six months, increasing engagement by up to 60%.Diligently analyzed the institutes business goals and processes and used insights to develop clear marketing objectives. Periodically re-evaluated and adjusted direction as necessary to maximize business outputs, generating $1.1M in 2019. Faced with complex high-level marketing metrics (ranging from website traffic to competitor analyses) and leveraged both experience and data analysis methodologies to draw conclusions leading to strategic and profitable changes involving AI texting platforms, blogs, and pay-per-click campaigns. Led the institute's online marketing efforts, including email and social media campaigns. Implemented automation and drip marketing tactics, improving email open rates by over 30%. Prepared detailed performance reports monthly, securing 100% accuracy before delivering them directly to senior management.

Received in-bound/Made out-bound calls for technical support for high speed data, digital phone, video services and email support, with proper diagnosis and resolution of software and hardware problems. This includes application support, Outlook mail, Internet Explorer, antivirus and desktop configuration. Use trouble ticketing system for tracking customer's interactions and resolve complex issues.

Responsible for the coordination and support of marketing campaigns within the credit union community (VISA and commercial lending). Spearheaded the planning, implementation, and marketing of programs, securing successful strategic outcomes throughout tenure.Entrusted to monitor and maintain the company’s social media support, optimizing an average of marketing materials weekly for planned releases, campaigns, and events. Responsible to perform video production, photography, and graphic design operations, submitting all deliverables within the allocated time

Supervised picking, order management, Shipping, will call and internal operation strategies.• Responsible for productivity reporting, staffing, customer service, annual reviews, purchasing supplies, daily staff meetings, payroll, and training.• Supervised 15 + associates within a 450,000 sq. ft. facility.• Introduced documentation that helped increase area quality.• Reduced labor costs to maximize efficiency.• Worked with sales daily to provide the best support for our customers.

• Photographed automobiles and accessories• Prepared artwork and routed proofs for final production runs.• Executed artwork for standardized pre-set die lines to be tested and printed.• Handled Multi-Project requests on a daily basis for multiple branch operations and vendors.• Designed Mockups and Comps• Completed short-term and long-term projects• Established quick turnovers for high prioritized same-day requests.

• Perform all aspects of pre-press file preparation for both digital and traditional presses.• Perform upkeep on all digital equipment; address maintenance problems as they occur.• Complete all aspects of company product photography from staging and taking photographs to editing• Produce Image Proofs and Studio shots• Photograph all of the inventory• Updates images• Work with vendors

Completed numerous shooting assignments. Covered, among others, high school and college football games, school openings and other events in the community. Assisted others at the paper through running errands and helping with daily operations.