HIFI Agency is a modern brand and digital marketing firm dedicated to helping financial companies build lasting media and marketing strategies, spend wisely, and scale faster. We do this through a real-time and iterative strategic process, an intensive analysis of your media buying and the creation of powerful, automated marketing programs.

Helped the creative firm re-position to serve the financial sector, double in revenue, and develop new internal training protocols to improve digital capabilities and knowledge on financial industry rules.

CEO asked me to join and build a new team from scratch. Led marketing and data intelligence for the community bank which tripled in size to become the largest community bank headquartered in North Carolina during my tenure.

Oversaw BB&T's (now Truist) global retail presence online: a platform that saw over two million visitors each day.

Responsible for many of the top-grossing clients at the emerging digital agency.

Learned the agency ropes across account and digital strategy roles in this midsized pharmaceutical and medical communications agency.