Mu-Huan (Hunter) Tsai Email & Phone Number

Team Exd

· Appointed as the Design System Lead, mentoring junior UI designers to develop an internal design system for the company· Implemented and optimized the discount system (e.g., birthday and registration coupons), driving over 20k orders within a month and achieving a 40% increase in personal information completion upon registration· Participated in design and oversaw the development of the internal product data platform and order-shipment platform· Led the creation and supervision of the checkout process for the company’s first overseas event at Star Wars Celebration 2023 in London, generating $40k in revenue and securing over 2k email subscriptions within 4 days

Team Boltics

Internal ERP system· Guided product direction as the lead designer, focused on eCommerce order management and shipping fulfillment systemShopify app--Massfulfill· Enhanced the user onboarding experience, streamlining processes for comprehensive user adoption· Developed a FAQ system, reducing 17% of daily customer care emails by addressing common inquiries upfront

Taichung City, Taiwan

· Sole designer of the startup, leading product design for "remote healthcare applications"--WaCare, WaPro and the web-based service--Casa Vida· Redefined the company's product guidelines and executed a visual overhaul across key products· Facilitated collaboration between the founder and development team to ensure alignment of designs with product vision and strategy· Spearheaded the redesign of the "Health Bank Registration" process, resulting in a 40% reduction in user time spent on the procedure

Taichung City, Taiwan

· Defined and documented the style guidelines for the Europe app--RideControl, while continuously pushing new features aligned with Giant's evolving e-bike products· Designed customizable modules for the Taiwan CRM platform, enabling users to create data-driven dashboards· Collaborated with clients to ensure timely delivery of new app features on the China app--RideLife, particularly those supporting cycling events and promotions· Led remote user research by conducting interviews with Chinese bikers and Giant vendors, gathering insights to guide the app's transformation into modern-visual mega service application.· Proposed and led the transformation of RideLife from a ride-recording service into a ride-sharing platform, collaborating closely with the dev team to meet biweekly sprint goals under an Agile framework

Bellevue, Wa

- Created and structured a travel website- Designed smooth user flow graphs and conducted market trend research- Cooperated with back-end designer to discuss front/back end design pro and cons- Coordinated between teammates and supervisor to modify and improve design- Developed website prototype with sketches and Axure.

Bachelor Of Arts (B.A.), Communication And Media Studies

Communication, Social And Cultural Communication