Spin Creative is a creative agency based in Seattle with a focus on building brands through motion content and design. My role is to employ a comprehensive, brand-led approach to all projects which allow us to provide a wide range of integrated campaign solutions for our clients. Our clients are mostly SME's (up to 1000 employees) and global brands with main offices in the Seattle Area.I collaborate with CEOs, senior management and business owners helping them improve and sharpen their… Show more Spin Creative is a creative agency based in Seattle with a focus on building brands through motion content and design. My role is to employ a comprehensive, brand-led approach to all projects which allow us to provide a wide range of integrated campaign solutions for our clients. Our clients are mostly SME's (up to 1000 employees) and global brands with main offices in the Seattle Area.I collaborate with CEOs, senior management and business owners helping them improve and sharpen their product propositions through workshops and interviews with key members. I oversee multiple stages in the brand building process with a focus on:- Research and data collection to uncover insights.- Defining brand goals and KPIs that align with the goals of the business. - Writing and presenting key brand strategy and messaging documents- Develop creative strategies and project briefs that inspire clients and internal and external creative teams.I ensure that the creative is aligned to the strategy and on-point through every stage of the process. This involves managing internal and external multi-disciplinary teams and agencies. These include planners, designers, animators, copywriters, web developers and video production teams.I lead pitches and new business development and have a hands-on approach and collaborate globally on national and regional cross-platform campaigns. Notable projects include:- Successfully pitched Amazon Publishing as lead, retained creative agency. Responsible for paid, social and brand campaigns. To date, we have created over 1500+ assets.- Developed and launched the first ever Applied Behavioural Analysis training portal for parents with children diagnosed with autism called FirstPath. The program is based on methods that yield a 85-95% success rate.- Introduced the use of film and tv "story consultants" for corporate projects.Our clients include Microsoft, Asus, Seattle Mutual Credit Union, and Wave Broadband among others. Show less

Hundred States is a branding consultancy with a focus on tech SMEs. I work in partnership with internal client teams and outside vendors providing brand and creative strategy, creative direction, visual communication, UX design, and video production. I bring together specialist teams based on the requirements of each project. The teams are drawn from my network of experienced and skilled freelancers and boutique agencies. Often, I manage my teams in support of internal client teams.I… Show more Hundred States is a branding consultancy with a focus on tech SMEs. I work in partnership with internal client teams and outside vendors providing brand and creative strategy, creative direction, visual communication, UX design, and video production. I bring together specialist teams based on the requirements of each project. The teams are drawn from my network of experienced and skilled freelancers and boutique agencies. Often, I manage my teams in support of internal client teams.I also provide consultation services for clients looking to form a long-term relationship with a global agency network. This includes writing pitch briefs, researching agencies, vetting their credentials, and references. After making recommendations I also assist with the on-boarding process.For comprehensive branding projects, I employ a unique brand process developed from my past experience working at various branding agencies and further developed during my MA studies at Central Saint Martins.Our most notable project is for hardware and software developer Condeco who experienced 300% growth in sales over 4 year period after a comprehensive rebrand. They have been listed in The Sunday Times Hiscox Tech Track 100 and Deloitte's Fast 500 in the US.Other clients include MTV Networks, Samsung, NBC Universal, Media 10, and Islington Council among others.Hundred States works with a partner company in the US called Spin Creative. Show less

120 Degrees was formed as an independent in-house creative department for Zone Vision. I collaborated with the CEO, directors and the channel marketing and PR department on brand strategy, creative and PR campaigns across their portfolio of 9 digital TV channels. Brand success attracted capital investment which led to further expansion and acquisition by CBS International. Presently the company is owned by AMC International. Notable projects include:- The Bill and Melinda Gates… Show more 120 Degrees was formed as an independent in-house creative department for Zone Vision. I collaborated with the CEO, directors and the channel marketing and PR department on brand strategy, creative and PR campaigns across their portfolio of 9 digital TV channels. Brand success attracted capital investment which led to further expansion and acquisition by CBS International. Presently the company is owned by AMC International. Notable projects include:- The Bill and Melinda Gates Foundation: Implemented an internal brand communication campaign as the company transitioned from 200 to 2000 people.- Haymarket Exhibitions: Pioneered a social content platform for Clothes Show Live- NHS Oxford Radcliffe Hospital: Facilitated collaboration with current and former patients aged 6 - 12 to create an identity for the children's ward.- Cameron McKenna (UK and France): Pioneered the use of video marketing for law firms. Show less

Contracted to provide interactive knowledge and experience with a deep understanding of broadcast brands. Worked in close collaboration with the Technical Director to develop the IA and UX design for Challenge TV.

Selected as part of a core team contracted by BT to service a $2M account tasked with the digital branding of Openworld while growing the London office. Responsible for brand and creative development across the design and development teams in the London and Los Angeles offices. Instrumental in winning-pitches and completing interactive projects for the Discovery Channel; brand creation and IA/UX interactive TV projects for Eircom Ireland and Telenet in Belgium.

Lead Art Director managing designers, illustrators, photographers/retoucher and compositors in creating identities, marketing collateral and campaigns for terrestrial, digital TV and technology brands. Clients include CBS, ABC, Fox, The Weather Channel, Loral, TiVo, Microsoft and TNN.Pittard Sullivan was a legendary US broadcast branding agency responsible for creating some of the most memorable TV network brand campaigns in the US and abroad. With offices in LA, NY, London, Hong Kong… Show more Lead Art Director managing designers, illustrators, photographers/retoucher and compositors in creating identities, marketing collateral and campaigns for terrestrial, digital TV and technology brands. Clients include CBS, ABC, Fox, The Weather Channel, Loral, TiVo, Microsoft and TNN.Pittard Sullivan was a legendary US broadcast branding agency responsible for creating some of the most memorable TV network brand campaigns in the US and abroad. With offices in LA, NY, London, Hong Kong and Munich the agency won numerous awards including several Emmys. Show less

Worked directly with the founder and principal while directing designers, illustrators, retouchers and artworkers in creating identities and major motion picture and TV campaigns for Hollywood Pictures, Paramount, Disney, 20th Century Fox and Sony.The Rod Dyer Group is a LA based design studio best known for creating the identity for Madonna's music label Maverick Records and the movie campaign for Tarantino's Reservoir Dogs.

Hired as part of a newly formed creative department working with the Creative Director on campaigns, marketing collateral, annual reports for the entertainment industry including WB, Turner Entertainment, Paramount.

Responsibilites included identity and collateral design for the music, fashion and corporate clients in the US and Japan.