Director, Brand Creative And Strategy
CurrentSpin Creative is a creative agency based in Seattle with a focus on building brands through motion content and design. My role is to employ a comprehensive, brand-led approach to all projects which allow us to provide a wide range of integrated campaign solutions for our clients. Our clients are mostly SME's (up to 1000 employees) and global brands with main offices in the Seattle Area.I collaborate with CEOs, senior management and business owners helping them improve and sharpen their… Show more Spin Creative is a creative agency based in Seattle with a focus on building brands through motion content and design. My role is to employ a comprehensive, brand-led approach to all projects which allow us to provide a wide range of integrated campaign solutions for our clients. Our clients are mostly SME's (up to 1000 employees) and global brands with main offices in the Seattle Area.I collaborate with CEOs, senior management and business owners helping them improve and sharpen their product propositions through workshops and interviews with key members. I oversee multiple stages in the brand building process with a focus on:- Research and data collection to uncover insights.- Defining brand goals and KPIs that align with the goals of the business. - Writing and presenting key brand strategy and messaging documents- Develop creative strategies and project briefs that inspire clients and internal and external creative teams.I ensure that the creative is aligned to the strategy and on-point through every stage of the process. This involves managing internal and external multi-disciplinary teams and agencies. These include planners, designers, animators, copywriters, web developers and video production teams.I lead pitches and new business development and have a hands-on approach and collaborate globally on national and regional cross-platform campaigns. Notable projects include:- Successfully pitched Amazon Publishing as lead, retained creative agency. Responsible for paid, social and brand campaigns. To date, we have created over 1500+ assets.- Developed and launched the first ever Applied Behavioural Analysis training portal for parents with children diagnosed with autism called FirstPath. The program is based on methods that yield a 85-95% success rate.- Introduced the use of film and tv "story consultants" for corporate projects.Our clients include Microsoft, Asus, Seattle Mutual Credit Union, and Wave Broadband among others. Show less