Consult IT SMEs and Start-ups on implementing Go-to-market strategies, CRM, and Account-based Marketing.

• Built and led the execution of marketing & branding strategies, contributing to 178% growth in 2023 revenue.• Collaborated closely with Sales, Presales, and Operation teams to develop and regularly review the Ideal Customer Profile and buyer persona.• Developed and managed demand generation, lead generation, and lead nurturing campaigns through content marketing, SEO, website optimization, PPC, SMM, email marketing, events, and more.• Analyzed customer journeys frequently and collaborated closely with Sales teams to create a sales enablement strategy as well as monitor lead follow-up, increasing the lead-to-opportunity conversion rate from ~15% to 42%.• Managed and optimized the effectiveness of budget and marketing activities to meet ROI targets. Reported to BOD.

• Worked closely with the Board of Directors to make recommendations and plans to enhance the performance of businesses within the company.• Developed a GTM strategy for LitCommerce - Multichannel Selling Platform, resulting in a successful launch of the product.• Set important marketing goals, developed long-term brand strategies, and oversaw marketing activities to achieve an increased revenue of LitExtension - eCommerce Data Migration Tool.• Defined and executed partnership strategies aligned with business objectives.• Managed budget and effectiveness of marketing plans for all brands in the company.

LitExtension is the world’s #1 shopping cart migration expert which provides a platform that helps worldwide online merchants and experts automatically migrate ecommerce data from one eCommerce platform to another. My responsibilities and achievements as Marketing manager include:• Developed and managed marketing and branding strategies, bringing LitExtension to the #1 market position in the company’s niche and 4X (quadruple) the company's revenue within 2 years.• Built and trained a professional Marketing team, with team size growing from 5 to 30 members.• Managed and supervised all marketing activities including content marketing, SEO, advertising, branding, etc, achieving an organic traffic increase from under 500/month to over 120K/month (Ahrefs).• Built and managed strategic partnerships, enhancing market reach through successful collaboration.• Managed budget and effectiveness of marketing plans.

• Developed strategies & led the implementation of content marketing and SEO, gaining a 3X organic traffic increase.• Executed and managed Google Ads, LinkedIn Ads, and Facebook Ads campaigns to achieve customer acquisition and ROI objectives.• Set up tracking systems across all marketing channels and leveraged data and analytics to make informed optimization decisions.

JupViec.vn is a leading technology platform that provides housekeeping services in Vietnam. Known as "Uber for maids", the company aims to minimize housekeeping fees and create more jobs. JupViec.vn is the first household service start-up to receive foreign investment in the country. My responsibilities include:• Managed and optimized digital ad campaigns on Facebook and Google to increase brand awareness and drive more sales.• Produced visual and written assets for advertising campaigns.• Developed marketing ideas and implemented promotion campaigns

• Community moderation: Analyzing and assessing the validity of students’ posts on their class communities in accordance with Packback’s guidelines.• Search for potential customers.

• Managed key client accounts and conducted monthly social media plan and report for clients.• Developed the overall funnel strategy for clients to ensure both the Facebook ads and page are optimized for the highest conversion rate.• Created, managed, and optimized clients’ Facebook ad campaigns.