Thien Huong Bui Ngoc Email & Phone Number

Ho Chi Minh City, Vietnam

Digital Marketing- Manage budget/ ad spend/ ROAS and optimize campaigns on multi channels (Google Ad, Apple Search Ad,...)- Research, analyze and conduct App Store Optimization on Apple Store & Google Play by storefront testing.- Create ideas and brief for marketing materials (app icon, screenshots, banner, video,...).- Analyze user behavior & key trends, run A/B test to optimize user acquisition, monetization, user experience.Product Management- Cross-functionally coordinate with Developer, UX/UI Designer to strategize product development roadmap.- Monitor the progress following the project timeline and monitor product quality cooperating with QC team.- Regularly conduct market research for keeping on track with market trends and competitors.- Oversee and manage the monetization strategy and business outcomes for the product.

Responsibilities:40% - Owner of Email Marketing Channel for Phong Vu- Propose email calendar, identify target audience and product categories, personalize key messages based on observed trends, promotion programs and seasonal factors. - Brief content and work with Design team to create materials based on brand guidelines and key visuals.- Build email template, insert UTM tracking, set up email journey on Mobio Platform. - Monitor open rate, click-through-rate, conversion rate, AOV, GMV on Mobio Platform, ERP and P&A Dashboard.- Monthly report, detect insights (customer behaviors/ trends) based on statistics, and propose next actions.20% - ZNS Automation Remarketing for CP Group- Plan to upgrade Zalo OA level for clients. - Register ZNS template, set up journey to send automatically ZNS (order/deliver confirm) on CDP (Customer Database Platform).15% - PIC Asset for Phong Vu’s Performance Max- Brief key messages, titles, descriptions, callout extensions, and site link for Pmax campaigns.- Work with Design team to create asset set.- Proactively propose alternative titles, descriptions if having low performance signals.15% - Onsite Campaign for Phong Vu- Set up Banners, Mega menu, Promotion tab, and Promotion block on website- Propose layout and set up LDP10% - Supporter of Email Marketing for Takashimaya- Brief content, design materials, pick up appropriate SKUs to boost based on brand’s requests.- Build email template, insert UTM tracking, set up email journey on Mobio Platform.- Monitor open rate, click-through-rate, conversion rate, AOV, GMV on Mobio Platform and ERP.Results: Email Marketing Channel for Phong Vu- Achieved 308% GMV's KPI on 09/2023.- Achieved 216% GMV's KPI on 11/2023.- Click-through-rate increased 11% at the end of 09/2023.- Conversion rate increased 35% at the end of 09/2023.

Ho Chi Minh City, Vietnam

Responsibilities:- Raise monthly marketing ideas and plan for fanpages.- Write content and design images for fanpages (6 posts/week).- Write content for websites with SEO standard (1 post/week).- Respond to customer messages and comments on fanpage (consulting, introducing products, answering customer questions)- Perform seeding activities on fanpage reviews, posts, maps.- Tools: Canva, Google slides, Google sheet- Client: Tokyo Deli Sushi.- Fanpage: Hoc Tieng Duc, Du Hoc Phap (belong to Phuong Nam Education).Results:- Produce content and images as KPI.- Perform "like real" seeding comments.- Average interactions/post: 20-50.

Ho Chi Minh City, Vietnam

Responsibilities:- Collect data on social media with digital tools.- Process and analyze data based on measurement indices (interactions, buzz volume, sentiment score, etc.).- Access marketing campaigns by comparing them to historical performance or direct competitors.- Draw up social listening weekly/quarterly reports using statistical charts and tables.- Tools: Ninja, Reputa, Keywordtool.io, Exportcomment, Google trends, Google Alert, Excel, PowerPoint.- Clients: VPBank, AIA, Stada, Tay Ho Group.Results:- Complete social listening reports for VPBank (127 slides), AIA (140 slides), Stada (20 slides).- Complete six weekly social listening reports for Tay Ho Group (17 slides).- Daily alert negative posts related to clients.