End-to-end responsibility for all General Assembly’s marketing strategies in Singapore to grow the marketing funnel in support of the market’s revenue target. Marketing KPI Percent To Target ▪️ Q3 2021: 135.7% ▪️ Q2 2021: 147.3% ▪️ Q1 2021: 143.3% ▪️ Q4 2020: 166%Responsibilities & Notable Achievements include: ▪️ Team Management: Manage a team of full-time reports to support overall business goals. ▪️ Cross-team collaboration: Manage through influence and drive strategy for all owned projects, in partnership with different stakeholders and functions across the organization. ▪️ Marketing spend monitoring & management: against quarterly budgets and key objectives. In-depth knowledge and understanding of crucial marketing metrics like funnel growth, lead quality, conversion rates, revenue, and expense. ▪️ Community & Audience growth: through 150+ high-impact, high-volume events from concept through launch, across diverse in-demand topics. ▪️ Partnership Outreach & Management: Cultivate new partnerships and maintain relationships with 120+ noteworthy partners in the tech, startup, and enterprise ecosystems in order to co-develop and co-market events. ▪️ Tracking & Reporting: Track and report on all marketing metrics to identify opportunities and optimizations and address pacing issues as necessary.

End-to-end responsibility for General Assembly Singapore’s short-form programming and social media strategies.Marketing KPI Percent To Target ▪️ Q3 2020 - 124.1% ▪️ Q2 2020 - 154.9% ▪️ Q1 2020 - 289%Responsibilities & Notable Achievements include: ▪️ Identified, curated, and marketed 70+ compelling topics across tech, business, and design to produce 200+ upskilling workshops. ▪️ Recruited and managed 50+ high-quality instructors to ensure quality programming. ▪️ From March 2020 onwards, successfully moved our programming to a fully-remote format with minimal disruptions to the business goals. ▪️ Manage all social media channels and increased number of followers by 20% across all platforms. ▪️ Led and managed end-to-end social-first campaigns for cornerstone event series Made in Singapore and The 2030 Movement.• Supported GA’s go-to-market strategies in Malaysia and Japan through conducting functional trainings for the local teams and producing a series of localized consumer and enterprise programs. ▪️ Selected to join GA’s inaugural cohort for Code Grow, a highly selective 5-month training program for individuals looking to grow into leadership-level roles.

▪️ Produced 15 global conferences and executive training for world business leaders.▪️ Full-fledged responsibility in overseeing the conceptualization, direction, and execution of conferences and training.▪️ Cultivated key business relationships with industry thought leaders, event sponsors, and media partners across multiple industries.▪️ Developed content for all marketing and promotional materials, including and not limited to conference brochures, conference websites, EDMs, sponsorship prospectuses, and media partnership agreements.▪️ Notable events include and are not limited to: + Augmented Reality & Virtual Reality Product Development, Marketing and Customer Experience (2018 & 2019) + Smart Manufacturing, 3D Printing and Industry 4.0 Forum in Singapore (2018 & 2019) + Future CX and Marketing Forum with AI, Predictive Analytics and Chatbots in Singapore & Australia (2018) + 3rd Annual Smart Cities and Urban Transformation Forum in Australia (2018) + DevOps 2018: Accelerating Applications Development, Delivery and Reliability in Singapore (2018) + Influencer, Millennial and Growth Hacking Marketing Conference in Singapore (2019) + Many other executive training programs

▪️ Assisted Marketing Manager to conceptualize and implement marketing strategies in South East Asia and North America to maximize sales opportunity and increase revenue growth, leading to 20% increase in sales.▪️ Designed effective marketing materials, including but not limited to catalogs, flyers, posters, etc. for social media, blog articles, major trade shows, and more.▪️ Produced engaging, relevant, and targeted content and managed social media calendar, leading to a 10% increase in followers’ number and a 30% increase in engagements on Mekhala’s social media platforms.▪️ Managed key client relationships with over 15 distributors, wholesalers, agents, and retailers to ensure consistent marketing support and sufficient stocks.▪️ Attended and represented Mekhala at more than 20 business and industry meetings, trade shows, events, and other marketing-related activities

▪️ Maintained the residential life blog at https://blog.nus.edu.sg/reslife. Produced 13 articles, revolving around topics of great interest and usefulness for the target audience and gathering a 20% increase in views.▪️ Created targeted and engaging social content, achieving a 20% increase in impressions and 10% increase in the number of followers.▪️ Provided general admin support in all residential life branding and marketing activities through email marketing and producing promotional pictures and videos.

▪️ Assisted Account Manager in servicing and maintaining close relationships with 5 existing clients in diverse industries like Education, Consumer Goods, Manufacturing, etc.▪️ Successfully obtained Google Adwords and Google Analytics Certifications.▪️ Supported the Account manager in the company’s expansion into the Malaysia market and communicated professionally with potential customers through email marketing.▪️ Designed promotional materials that outline the company’s services and portfolio.▪️ Conducted research about diverse industries’ trends and accurately informed clients about their current performance in digital marketing relative to the industry average, upon which advised them with feasible and comprehensive solutions.