Alexander Hurley Email & Phone Number

Toronto, Ontario, Ca

El Segundo, Ca, Us

•Lead strategy across integrated client & agency teams•Develop and execute cross-channel initiatives for paid & organic media•Own stakeholder communication and oversee strategic media buying, forecasting & investment planning•Develop KPIs and investment frameworks to evaluate media for maximal incremental business results•Identify and pursue opportunities to accelerate client business growth•Ensure delivery of work that exceeds expectations when it comes to performance quality, campaign completion, & timeliness

Tokyo, Jp

El Segundo, Ca, Us

As Director at Wpromote, I work with companies from a wide variety of industries including: automotive, healthcare, commerce, and many more. My responsibilities revolve around helping clients reach their goals in Paid Search & managing the SMB Paid Media team (including Direct Reports). Additional responsibilities include:•Support the career growth of Direct Report team of 5 & craft goals to help them reach those goals•Facilitate the growth and expansion of PPC within the SMB department•Develop talent within SMB Paid Media and manage Direct Reports•Create, conduct and update all training protocols for departmental Paid Media strategy•Managing multiple areas of client campaigns including strategy development, campaign execution, analytics and reporting.•Creating and managing Google search, display, shopping, and remarking campaigns in Google AdWords.•Creating and managing Bing Paid Search campaigns•Providing ongoing optimization efforts to PPC campaigns including daily budget monitoring, bid management, onsite conversion and negative keyword strategy based on performance history. •Using Google Analytics to analyze data and implement valuable goals and reporting metrics•Crafting messaging and engagements inline with campaign, brand and platform to support flow of new content to social channels

El Segundo, Ca, Us

As an Associate Director at Wpromote, I work with companies from a wide variety of industries including: automotive, healthcare, commerce, and many more. My responsibilities revolve around helping clients reach their goals in Paid Search & managing the SMB Paid Media team (including Direct Reports). Additional responsibilities include:•Support the career growth of Direct Report team & craft goals to help them reach those goals•Facilitate the growth and expansion of PPC within the SMB department•Develop talent within SMB Paid Media and manage Direct Reports•Create, conduct and update all training protocols for departmental Paid Media strategy•Managing multiple areas of client campaigns including strategy development, campaign execution, analytics and reporting.•Creating and managing Google search, display, shopping, and remarking campaigns in Google AdWords.•Creating and managing Bing Paid Search campaigns•Providing ongoing optimization efforts to PPC campaigns including daily budget monitoring, bid management, onsite conversion and negative keyword strategy based on performance history. •Using Google Analytics to analyze data and implement valuable goals and reporting metrics•Crafting messaging and engagements inline with campaign, brand and platform to support flow of new content to social channels.

El Segundo, Ca, Us

As a Senior PPC Manager at Wpromote, I work with companies from a wide variety of industries including: automotive, healthcare, commerce, and many more. My responsibilities revolve around helping clients reach their goals in Paid Search, and include:•Facilitate the growth and expansion of PPC within the SMB department•Create, conduct and update all training protocols for departmental paid search strategy•Managing multiple areas of client campaigns including strategy development, campaign execution, analytics and reporting.•Creating and managing Google search, display, shopping, and remarking campaigns in Google AdWords.•Creating and managing Bing Paid Search campaigns•Providing ongoing optimization efforts to PPC campaigns including daily budget monitoring, bid management, onsite conversion and negative keyword strategy based on performance history. •Using Google Analytics to analyze data and implement valuable goals and reporting metrics•Crafting messaging and engagements inline with campaign, brand and platform to support flow of new content to social channels.

El Segundo, Ca, Us

As an Account Manager at Wpromote, I work with companies from a wide variety of industries including: automotive, healthcare, commerce, and many more. My responsibilities revolve around helping clients reach their goals in Paid Search, and include:•Managing multiple areas of client campaigns including strategy development, campaign execution, analytics and reporting.•Creating and managing Google search, display, shopping, and remarking campaigns in Google AdWords.•Creating and managing Bing Paid Search campaigns•Providing ongoing optimization efforts to PPC campaigns including daily budget monitoring, bid management, onsite conversion and negative keyword strategy based on performance history. •Using Google Analytics to analyze data and implement valuable goals and reporting metrics•Crafting messaging and engagements inline with campaign, brand and platform to support flow of new content to social channels.

El Segundo, Ca, Us

As a student intern at Wpromote, I worked with companies from a wide variety of industries including: automotive, healthcare, commerce, and many more. My responsibilities are to work closely with Account Managers on the following tasks:•Managing multiple areas of client campaigns including strategy development, campaign execution, community management, analytics and reporting.•Executing SEO initiatives to include site audits, keyword analysis, competitive analysis, on-site optimization, local listing development, and link building.•Writing, editing and proofreading website content ensuring quality and consistency with appropriate writing styles and brand integrity. •Creating and managing Google search, display, shopping, and remarking campaigns in Google AdWords.•Creating and managing Bing Paid Search campaigns•Providing ongoing optimization efforts to PPC campaigns including daily budget monitoring, bid management, onsite conversion and negative keyword strategy based on performance history. •Setting up social profiles and managing social media outlets.•Crafting messaging and engagements inline with campaign, brand and platform to support flow of new content to social channels.

As a research assistant at B&K Emergency Services I was responsible for the following:•Designing and executing a plan to successfully gather data for study, including contacting hospitals for relevant information•Analyzing and integrating data into the study model, as well as evaluating research material•Designing and creating copy for research posters for presentation and papers to be published•Compiled and presenting research findings in both visual and written form•Communicating and working closely on all aspects of the research process with the physician

•Provided simulation training for students & providers from Department of Surgery and Anesthesia•Conducted office management tasks including answering phones and updating appointments•Monitored and updated scenarios and the simulation center website

Seattle, Wa, Us

•Provided simulation training for students & providers from Department of Surgery and Anesthesia•Conducted office management tasks including answering phones and updating appointments•Monitored and updated scenarios

Bachelor Of Science (B.S.), Biology, General

Biology, General