Anthony Hurst Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

Hired to help manage and lead a large scale internal content migration project onto a new system – Adobe Experience Manager.Working on the migration of the following intranet sites: Westpac Retail, Westpac Group, St.George, Westpac Institutional Bank, Bank SA, Bank of Melbourne and BT.Managed content producers, editors, sub editors throughout the life cycle of the project.Worked closely with technical teams and developers, to identify problems and work on solutions.Ran weekly Adobe Experience Manager training sessions for Senior Stakeholders across the business.Worked on strategy pieces for individual business units across the group.Worked with systems including Adobe, Sharepoint, Jira and Yammer.

Sydney, Australia

Client worked with: Westpac Group.Intranet migration project for St. George.Helped lead a team of 14 producers, subbers and editors.Met with senior stakeholders daily to discuss project progress.Implemented information architecture and content into Adobe Experience Manager 6.1.Successfully worked to tight deadlines consistently.

Sydney, Australia

• Planning and execution of the content strategy which is aligned with PR outcomes.• Management of ADMA's content calendar and social channels - content includes daily BAU, as well as content that advances ADMA's reputation as a thought-leader and go-to-resource in data-driven marketing and advertising.• Uncovering, refining and iterating on customer insights that drive engagement of content.• Development and distribution of content for emails and blogs.

London, United Kingdom

Client worked with: Ford (Global)• A main point of contact for the Adobe Experience Manager website migration.• Managed content matrices, and content calendars to maximise the use of assets.• Worked with internal teams (creative, design, SEO, digital, account. management, project management, and UX) as well as external agencies (PR, product, training, events, and retail).• Attended client meetings and provided best practice guidance on content creation, content management, and content utilisation.• Helped to define content strategy in relation to the new global user experience project.• Liaised with Global, regional, and local market contacts to share learnings and ensure a coherent brand experience.

London, United Kingdom

Clients worked with: Penguin Books, Royal Bank of Scotland & Aviva Investors.• Handling all aspects of multiple website migrations for Penguin Books using Adobe CQ 6.1 (AEM).• Wireframe creation and prototyping for Royal Bank of Scotland and Aviva Investors.• Involved in client meetings to provide best practice guidance.

London, United Kingdom

• Handling all aspects of planning and strategy for Pursuit's Social Media Management.• Researching competitors, clients, partners and industry leaders for relevant and informative social posts.• Implementation of a Content Calendar and Hootsuite for social pushes across multiple channels.• 10% increase in twitter followers in the first week of social pushes.

London, United Kingdom

Clients worked with: Mercedes-Benz, smart car, Samuel L Jackson, Massey Ferguson & LoveLudo.• Successfully built and managed a content team.• Managed global brand websites using CMS' including Adobe CQ5, Day CQ4, Intershop, C2C,Wordpress, Drupal, and Magento.• Worked closely with the Account Director and Head of Delivery to ensure client KPIs were metconsistently.• Managed multiple aspects of Social media, for both clients and internally at Digital Annexe.• Integrated a content calendar to monitor and adapt all social activity dependent on campaign timelines and client preference.• Added valuable insight via personal research during planning stages to expand the social pushfurther than expected.• Travelled internationally regularly to work with clients and external agencies for training and platform rollouts.• Established and maintained strong working relationships with clients and rollout teams.• Used visibility of budgets and burn rates to increase profit.• Liaised with clients to explain briefs, presentations and training, as well as to sell in other projects, and more efficient ways of working.• Worked closely with the Analytics team to measure pros and cons in campaigns, and to implement effective SEO techniques across the websites.Key Achievements at Digital AnnexeDeveloped a platform that enabled the latest coding technologies to be introduced into the Mercedes-Benz National websites and in turn gave users a better and more interactive customer journey.Implemented a new briefing and quality assurance process using the Atlassian JIRA tasking tool, which increased productivity and efficiency across the agency by 15%.Created a product entitled Controlr which connected a smart phone to a screen using a QR code. The QR code along with node.js enabled the smart phone to control the content on the screen. This technology was used to promote our innovations to Mercedes-Benz key stakeholders and also displayed at the agency's Digital University.

London, United Kingdom

• Day to day management of major brands’ websites.• Worked with all teams internally to hit deadlines.• Managed, worked on and delivered high profile projects.• Worked on and rolled out quarterly offers for Mercedes-Benz and smart car.• Management of CMS’, including Day CQ4, Intershop, Wordpress, C2C, Wix.• Travelled to Germany to successfully train with Mercedes-Benz.

London, United Kingdom

• Ensured the highest levels of integrity for all image and content captured.• Edited product photography to be fit for purpose and on-brand across all online and print mediums.• Managed over 50,000 digital assets by maintaining metadata and taxonomies.• Sourced the best product data and imagery from external third party suppliers.• Inducted and trained new starters in the enrichment and imaging processes and workflow.• Promoted to enrichment specialist incorporating image editing responsibilities.• Defined the company style guide for enrichment across 280 different product types.• Increased the enriched attribution by 20% to 46,500 products within first 6 months.• Reduced content rejections by 35% yoy to meet the defined target of <5%.

London, United Kingdom

• Accountable for collection, cataloguing and storage of all product samples.• Worked to strict deadlines driving all productivity for the function.• Developed an in-depth understanding of all end to end processes, responsibilities and workflow.• Key point of contact for all online related issues and problem resolution.• Migration of content from sap 4.7 product catalogue to web based CMS.• Managed the capture and management of over 6,000 samples within 8 weeks.• Created accessible sample racking allowing the visibility and prioritisation of key initiatives.• Highlighted the need for key information to be placed on product labels enhancing sample management by 150%.

London, United Kingdom

• Performed meet and greets with clients, ensuring all of their needs were met.• Handled and couriered film to external agencies within tight deadlines.• Catalogued and stored all of the incoming and outgoing film.• Managed float and supplies on a day to day basis.

London

• Scanned incoming and outgoing packages.• Distributed packages throughout the business.• Liaised with designers, buyers and marketing managers on sample status.