Husain Ali Arif Email and Phone Number

- End-to-end management of the product portfolio (i.e.: Towels & Garments) of international markets on Amazon (USA, UK, and Europe).- Managed advertising campaigns on Amazon with a budget of $200K+, optimizing ASIN performance for a portfolio of more than 500 ASINs.- Monitor and analyze daily sales for effective campaign planning and decision-making.- Increase product sales and develop ranking strategies to improve its performance in the market and maintain the market share. - Analyze the impact of pricing, marketing, product listing & rating on daily sales to improve profitability.- Optimizing marketing campaigns to increase the visibility of products and adopting best practices to ensure the campaigns achieve high efficiency and low ACoS.- Determine customers' needs and desires by specifying the research needed for market information.- Work closely with the cross-functional teams to tap potential areas of improvement for a particular product.

Working as Senior E-Commerce Executive in TCS Sentiments Express. Responsible for:- Social Media Management.- Email and Push Notification Marketing.- Facebook Ads management and execution.- Google Ads (SEM) management and execution.- Inventory and Content Management.- Website Alignment and Quality Control.- liaise with the Business team, operations, and customer service to make sure the web runs smoothly.- Address all web-related complaints/refunds in coordination with the CS team.- Coordinate with an international representative for all international deliveries.- Continuous QC of website.- Shopify Plus Merchant store maintenance and management of both Websites.- Generating month-on-month sale reports.Achievements:- Introduced & Integrated push notification application in Shopify which helps in generating PKR 4M+ revenue.- Increased 159% of international revenue and 322% of local revenue via email marketing.- Developed automate flows for birthday’s and anniversary in Klaviyo.- Successfully reduce CPA to 43% on Facebook Ads. Also introduce lookalike and custom audience campaign and run them successfully. - Achieved appreciation certificate for securing the target of Mother's and Father's Day 2020.- Achieved TCS Hero Award New Year Campaign on website and generate high sale and orders.

Responsible for scheduling Posts on social media and planning social media campaign for organic reach, engagements and increase sales and some other tasks as Follow:• Email Marketing.• Push Notifications.• Integrate and manage Facebook Chatbot.• SMS Marketing.• Provide Customer Service on Facebook and Instagram.• Providing Graphics Visual for social media.• Catalog and Categories management on Magneto.• Facebook Ads Creation and Optimization.• Generate Report from Google Analytics.• Maintain and Create Social Media Accounts for Organic Reach.• Payment verification of courier services.• Create a sales report.• Inventory Management of Ace Galleria.• Data analyzing to optimize Facebook Ads.• Make product video for Facebook Page.

Responsible for scheduling Posts on social media and planning social media campaign for organic reach and engagements some other tasks as Follow:• Email Marketing• Push Notifications• SMS Marketing• Customer Service on Facebook and Instagram• Providing Graphics Visual for social media• Catalog and Categories management on Magento 2.0• Facebook Ads Creation and Optimization • Google Analytics• Maintain and Create Social Media Accounts for Organic Reach

Responsible for designing SDLC template for IT Department of NBP. The task included different phases of SDLC which are as follow:• Planning Phase • Designing Phase• Development Phase• Testing Phase• Deployment Phase