Selhome, a leading Home & Decor company in Azerbaijan for 15 years, with 7 branches across the country. As Head of E-Commerce, I am responsible for supporting team members and launch products in online sphere and on marketplaces ( Amazon, Walmart, etc. ). My core values here :• Creating brand value and enhancing product quality and functionality• Effectively managing supplier relationships to ensure a stable supply chain. • Supporting the Advertising Team to achieve the most profitable results through targeted campaigns with the target of 15% TaCos and 30% Margin

When I joined Selhome, I took a close look at how things were running. Here’s what I did:• Prioritizing Tasks: Focused on 80/20 rule and help team members of Headquarter to list their task applying "Urgent / Important" chart. • Increasing Sales Ideas: Came up with new ideas such as targeting the niche customers via Social Media Platforms and making campaigns for special days with customized products.• Improving Finances: Tried to help the company organize its budget better with setting up new technology softwares for retail stores. • Task Management: Set "ASANA" and "Miro" task managers where can be used for better communcation among team members.

We are a VALUE-focused Amazon agency that helps the seller community grow their business in effective ways:• Mentored and guided 200+ sellers on selling on Amazon and creating Private Label brands.• Optimized practical SEO strategies and digital marketing funnels to drive the highest traffic volume compared to competitors across platforms such as Instagram, TikTok, etc.• Organized and held conferences at notable institutions like the University of Economics, with over 150+ participants at the first meeting.• Performed daily SOP checks, proficient in task manager ASANA.• Managed diverse Amazon brands portfolios including Sports, Apparel and beauty with yearly revenue 4.000.000$+• Provided intensive support to clients to resolve their catalog issues, including support through live sessions.• Automated CRM and Customer Services, utilizing AI and chatbots like ManyChat. The funnel helped convert cold customers into warm leads, impacting face-to-face consultations by over 40%.• Responsible of external services such as Forming LLC, Category Ungating, Brand Name Change, Trademark Application and so on .

As Lead Account Manager, directed a team of 2 virtual assistants we helped APF to diverse their sales all across 6 Europe Marketplaces in Amazon:• Launched 10 Parent, total of 50 ASINs with the success rate 87% • Conducted PPC Campaigns and maintained 14% TaCos• Introduced Amazon DSP to the Brand to create Brand Awareness. Tailored Strategy• Enhanced the CTR using A/B tests and PickFu. Achieved 2x results from 14% to 27%• Been familiar with DTC business and experienced Copyrighting, Direct Marketing. Participated setting up of Shopify storefront.• Utilized softwares such as SellerBoard, SellerRise, Helium10, and DataDive to analyze data and maximize profitability for the company's future.Update: Company Acquired

Managed yearly 20M$ Revenue with the Team consist of 4 people: • Dealt with Vendor Central catalog issues such as SEO improvements, Keyword optimizations and Restrictions. Observed 23% positive change on the sales after these optimizations• Monitored sales performance and used data analytics to identify trends, P&L forecasts that reduced overall longer-inventory fees 17%, almost 2M$ saved in term of YoY• Collaborated closely with the Product Merchandising Team to ensure seamless product listings and promotions, enhancing team synergy and efficiency• Involved Amazon Ads optimizations and partnered with PPC Manager to manage monthly budget of 200K$• Successfully established a new sales channel by entering into Walmart, achieving targeted KPIs within the initial settlement period.

As a Co-Founder of Schofrie we have sold more than 10.000 units in a year and worked with 7 different Suppliers to give best service to our customers. During 2 years :• Created - Managed 20.000 SKU-ASIN inventory/business at the same time • Reached 100,000$ revenue in less than 6 months • 35% Profitability• Used SaaS softwares such as SellerRunning, EasyInventory, InventorySource to manage inventory effectively• Hunted Products ROI range between 30-60%