A reflective, digital | creative agency that develops proactive relationships between companies and the consumer. We pursue the path of the aware, reliable and the innovative. We strongly feel that every undertaking should somehow contribute to something that positively impacts the lives of consumer, colleagues and community

I head the creative kitchen @ BrandLife. Our creative approach to activation(s) compels us to continually seek innovation for our own consumption and for the benefit of our patrons and partners in activation(s) . We deploy Research and ‘Information Technology’ to devise innovative tools to create WOW experiences for the brands we service. We facilitate ICE ‘Integrated Communication Environment’ for Brands and their potentials and lead(s).We comprehend the virtues of integration and we have an… Show more I head the creative kitchen @ BrandLife. Our creative approach to activation(s) compels us to continually seek innovation for our own consumption and for the benefit of our patrons and partners in activation(s) . We deploy Research and ‘Information Technology’ to devise innovative tools to create WOW experiences for the brands we service. We facilitate ICE ‘Integrated Communication Environment’ for Brands and their potentials and lead(s).We comprehend the virtues of integration and we have an in-house software division to steer our mutual creative dreams in a new connected world!! Show less

Creative Consultants is considered a great creative house, powering up communication(s) and Design(s) for some note worthy brands nationwide.My bit at this enterprise was to strategise it. through Brand Probe & SWOT. we did rearrange it in a month and did some great pitches too.

Concept, Copy, Research, StrategyHead of Strategy & New Media. 2012 Midas Advertising.• Played pivot in developing the team and organizational processes for the new strategy department.• Developed and delivered strategies for a healthy number of clientele which Midas is servicing. A huge client base from different industries & businesses of multiple scopes. • Translated business & marketing strategies into effective communication and… Show more Concept, Copy, Research, StrategyHead of Strategy & New Media. 2012 Midas Advertising.• Played pivot in developing the team and organizational processes for the new strategy department.• Developed and delivered strategies for a healthy number of clientele which Midas is servicing. A huge client base from different industries & businesses of multiple scopes. • Translated business & marketing strategies into effective communication and advertising strategies.• Drafted ‘on ground’ and digital strategies for the existing and potential clientele• Few highlights of clients which were the backbone of Midas business PEPCO, BISP, DHA, Value TV, Omega Watches, Eden Group, Creative Director. 2009 - 2011 Midas Advertising.• Translated requirements to brief and briefs to communication, drafting and then leading pitches to win new accounts • Served various industries and government sector with complete 360 communication strategy and execution.• Campaigns like PEPCO 26 degree, DHA “Orange”, Omega watches were solely serviced from pitch to execution. • Political campaigns like flood relief, PML(Q), BISP were also served through our creative channel.• Media monitoring and analysis unit handling with 90 publications and 32 electronic channels. Heading a team of 15 people to deliver daily reports for PEPCO. Show less

• Was the creative lead at Lahore office, providing day to day tactical support to Warid• Working with the creative team Y&R Dubai for creative strategy for Warid. • Successfully developed and delivered campaigns for their VAS services as well as their consumer & postpaid brands. Using the mediums of Print, radio, publications, merchandise and outdoor media. • Developed and delivered all creative requirements of client like on-ground activities and sponsorships.

Concept, Copy, Research & Execution• Developing creative content for the Nation-wide agency operations. Concept Development for Brands, preparing Pitch Presentations• Advertisements for Electronic and Print media, Media planning, BTL Mgmt and Brand Activation activities. • Clients: DAWN Mayo, Chawala Group, Seasons Canola, D G Khan Cement

.Developed a courseware for Operating Systems. [Linux].In-house Software projects. [Vb.net & Access / SQL].C/C++ and Generic Databases. .Computer Studies as a subject to ‘A’ and ‘O’ levels.

• Worked at various levels of Mgmt in the organization and proved instrumental in executing different International and national events, BTL Mgmt and executing Brand activation activities. My role at “Tamasha.” involved project mgmt, Project breakup for timelines and dependencies. Manpower Administration and liaison for overall project mgmt. Polo World Cup Zone D Playoffs Opening Ceremony 2003, 2nd & 3rd Lahore Marathon 05, 06 & 07, BTL activities for ZONG & Tetra pack, Pop and Rock concerts… Show more • Worked at various levels of Mgmt in the organization and proved instrumental in executing different International and national events, BTL Mgmt and executing Brand activation activities. My role at “Tamasha.” involved project mgmt, Project breakup for timelines and dependencies. Manpower Administration and liaison for overall project mgmt. Polo World Cup Zone D Playoffs Opening Ceremony 2003, 2nd & 3rd Lahore Marathon 05, 06 & 07, BTL activities for ZONG & Tetra pack, Pop and Rock concerts were some of the ventures. Show less