Consider this: It was fight day, and the arena was packed. Everybody was there to see if the champion would defend his title or the challenger would make history.What made this fight extraordinary was the fact that, while the champion was bulked up and looked menacing, the contender was thin and looked underfed.But he seemed confident and smiled every time he caught you looking.Round one began. The champion charged on with his eyes on the contender's jaw.He launched a lead hook that looked like it could pulverize a wall, but the contender ducked and punched the champ's left floating ribs.As the champion exhaled, the contender rose in a split second, blocking the champ's blind jab and landing a neat cross on his right jaw.The champ fell like MrBeast's credibility, and it was over in three seconds. The contender had won.Of course, I saw the whole thing in my head. But, as Dumbledore said, "why on earth should that mean that it is not real?"Now, read the story again but this time replace "the contender" with "marketing strategy" and "the champion" with "content writing."That's the switch I made about a year ago. It was a long time coming, but now we're here. Content writing is out, marketing strategy is in.And whether there's history to be made or not (time will tell), we're changing the way software is built at Devetiv.In other words, if you want to connect with a guy who's helming marketing at a software startup, knows how to tell a story, spent his teen years reading the HP books, loves boxing and Guy Ritchie films, and keeps an eye on pop culture, send that request. I'd be chuffed.