Hussain Shafiq

Hussain Shafiq Email and Phone Number

Co-founder and Chief Creative Officer @ Creative Republic
Pakistan
Hussain Shafiq's Location
Pakistan, Pakistan
Hussain Shafiq's Contact Details

Hussain Shafiq personal email

About Hussain Shafiq

An award-winning ad man of words that speak volumes, I kick-started my advertising life with The D'Hamidi Partnership as a creative strategy, copy and concept resource for Pakistan's largest telco, Mobilink. After successfully being able to do a host of campaigns for Mobilink, I was given the task to launch MCB Mobile and then take it forward. While doing this, I also did a host of campaigns for Engro Corp, Engro Foods, re-launch campaign for Pakistan Cables and Habib Metro.After being the key concept man for Mobilink JAZZ, Jazba, Corporate and Indigo, I decided to work with FMCG clientele and that's when I switched to Lowe & Rauf and worked for an array of Unilever power brands, including Lifebuoy, Vim, Surf Excel, Sunlight, Domex, Fair & Lovely, Pepsodent & Knorr! While working on these brands, I developed an award-winning campaign for Lifebuoy Global Handwashing Day 2013. Furthermore, I was also given charge for brands like Dalda Cooking Oil, Cheers Crackers (the new launch by EBM), Dunkin' Donuts and Faysal Bank.My love for the telco industry was loyal, and that's what made me switch back to another Telco brand, this time Zong (which is a part of the World's largest telecom operator, China Mobile). I relocated to Islamabad where I managed the dedicated creative force for the Zong account at Spectrum Y&R (Young & Rubicam). To my portfolio at Y&R, I have managed the entire campaign for the launch of Zong's postpaid brand BizXcess and Zong's youth brand 'Circle - hamesha together'.Now that's been some ride. Oh well, I moved back to Karachi and looked after the Creative at Pirana (an affiliate of M&C Saatchi). I was later asked to move back to Islamabad to lead the creative for USAID’s Pakistan Outreach and Communication Activity project for M&C Saatchi World Services.That’s been some back and forth, but now I’m finally back in Karachi where I’ve setup my own communication agency – to fulfil my long-time dream.With hands-on experience in working with leading Telcos, Consumer Goods, Financial brands and Development Sector, my creative approach has enabled clients have their brands stand out from the clutter with campaigns that have created great impact.

Hussain Shafiq's Current Company Details
Creative Republic

Creative Republic

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Co-founder and Chief Creative Officer
Pakistan
Website:
creativerepublic.pk
Employees:
6
Hussain Shafiq Work Experience Details
  • Creative Republic
    Co-Founder And Chief Creative Officer
    Creative Republic
    Pakistan
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  • Creative Republic
    Co-Founder & Chief Creative Officer
    Creative Republic May 2019 - Present
    Karachi, Pakistan
    - Initiated my own advertising agency, which I branded from scratch.- Headed a handful of pitches to renowned clients and startups.- Managed creative and digital campaigns for Bank Islami, Getz Pharma, ICI, Mortein, Leopards Courier, Avery Dennison and HBL, to name a few.- The production side of the agency also managed TVCs for various clients.
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  • M&C Saatchi World Services
    Creative Consultant
    M&C Saatchi World Services Aug 2018 - Apr 2019
    Karachi, Pakistan
    Working as a consultant for M&C Saatchi from Karachi, where I have been involved in overlooking various creative assignments for DFID and USAID.
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  • M&C Saatchi World Services
    Creative Director
    M&C Saatchi World Services May 2017 - Jul 2018
    Islamabad, Pakistan
    - Dedicated creative lead on USAID for their Pakistan Outreach & Communication Activity project.- Executed the award-winning perception change media campaign called 'Seeing Is Believing', where real skeptics, who are skeptical of USAID's work in Pakistan, are invited to a USAID project to see the impact USAID is making in Pakistan - with their own eyes.- Executed and managed an 8-episode TV series for USAID in Pakistan called Cooks' Challenge, where two chefs visit various USAID projects across the country, meet the beneficiaries, cook a local dish for them - and overcome an interesting challenge in each episode.- Managing a team of creatives and designers to deliver quality-controlled collateral for USAID’s communication- Managing USAID’s digital platforms, and introduced new platforms- Conceptualizing, coordinating and executing media campaigns for USAID- Ensuring all communication is delivered on strategic objectives and research insights
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  • Pirana Group
    Associate Creative Director
    Pirana Group Aug 2013 - Apr 2017
    Karachi, Pakistan
    - Managing agency's regional Creative portfolio in Pakistan & Dubai and actively managing pitches for new businesses.- Managing the creatives for USAID communications in Pakistan- Managed Byco Lubricants campaign from scratch which is due for launch- Won the pitch for Shoe Planet (Servis Shoes) and managed its overall creative since then- Led the creatives for Dubai Islamic Bank (DIB), including their relaunch of Dubai Lounge Priority Banking, Auto Finance campaign and Corporate communication- Worked on various United Nations campaign, including the Polio Vaccination campaign along with other USAID global initiatives- Worked on Tigo (leading Telco brand in Africa) for their coverage campaign- Worked on Aman Ki Asha (Initiative for peace between India & Pakistan) and Geo TV's Zara Sochiye- Managed Pirana's digital business and its digital pitches
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  • Spectrum Y&R
    Creative Manager
    Spectrum Y&R Feb 2013 - Jul 2013
    Islamabad, Pakistan
    - Managed the dedicated creative force for Zong.- Launched Zong's youth brand Circle by managing its entire campaign creatives. - Launched Zong's all-new postpaid brand BizXcess and managed the overall creatives for its launch campaign and follow-ups.- Handling Zong's Youth Segment, women's brand Flutter, Zong Corporate and various other segments.- Worked on clients including PTCL and Descon
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  • Lowe & Rauf
    Senior Concept Writer
    Lowe & Rauf Feb 2012 - Jan 2013
    Karachi, Pakistan
    - Worked on creative strategy, concepts, copy, activation and digital execution for core Unilever brands, including Lifebuoy, Vim, Surf Excel, Sunlight, Domex, Fair & Lovely, Pepsodent & Knorr.- My campaign for Lifebuoy Global Handwashing Day (GHD) won the PAS Award 2013. - Managed key Faysal Bank campaigns and all their collaterals, including the most- recent UnionPay campaign. - Handled concepts and copy for Dalda Cooking Oil, including their TVC & Print concepts.- Worked on Cheers Crackers, the new product of English Biscuit Manufacturers (EBM) which included their TVC, print and various collaterals.- Managed Jubilee Life Insurance’s recent campaign ‘What you can’t predict’.- Worked on pitch campaigns for UBL Omni, Mezban Chai, Kolson Pasta, Dunkin Donuts and Hilal Cupkake.- Actively attended all Unilever ThinkBig Sessions where ideas and forthcoming creative strategies for all Unilever brands are discussed and exchanged with the brand team.
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  • The D'Hamidi Partnership
    Senior Copy/Concept Writer
    The D'Hamidi Partnership Dec 2009 - Jan 2012
    Karachi, Pakistan
    - Initiated Mobilink Corporate, JAZZ and JAZBA’s concepts, including creative strategies, TVC concepts, script writing, copy and creative execution ideas. Led the concepts and copy for Mobilink’s mobile banking service, MobiCash. - Led concepts and copy for MCB, including MCB Mobile, MCB Visa Debit Card, and major MCB print collaterals. Launched MCB Mobile-enabled Debit Card and MCB Home Remittance campaign, both of which got me appreciation certificates from the client.- Been an active part of Engro, including concepts for Engro Corp & Engro Foods’ annual reports and Engro Excellence Awards 2012.- My concept for ICI Dulux’s documentary was selected for their annual ‘Colour Week 2011’ in Pakistan.- Closely involved with the re-launch campaigns for Pakistan Cables, Habib Metropolitan Bank and Revlon Flex.- Worked for clients including AdamjeeLife, Super Habib Cooking Oil and Pepsi.
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  • Dewan Mushtaq Group
    Assistant Manager, Marketing
    Dewan Mushtaq Group May 2009 - Nov 2009
    “DMG” comprises more than 20 companies and is operating in the synthetic fibres, automotive and allied, sugar and allied, coarse and fine count textiles, oil and gas, cement, and general trading sectors. DMG is also in the phase of starting up a commercial airline in Pakistan.- Solely designed the Corporate Identity (CI) Manual for their popular Motor Cycle brand called "Star".- Worked on the Branding and Marketing section of the Airline’s Business Plan.- Reporting directly to the managing director/CEO of the organization on a daily basis.- Played a key role in branding of the airline and all related facets.- Undertaking of strategic decisions of route development, networking and expansion strategies.- Front end dealings with the international aviation industry and presentations, which includes the leaderships of organization like Boeing, Bombardier and ATR.
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Hussain Shafiq Skills

Brand Management Advertising Copywriting Concept Development Creative Strategy Building Brand Awareness Creative Writing Marketing Research Business Planning Media Planning Digital Marketing Marketing Management Event Management Public Relations Social Media Marketing Marketing Communications Business Strategy Management Market Research Marketing Team Management Corporate Branding Brand Development Product Development Social Media Corporate Identity Market Planning Corporate Communications Integrated Marketing Marketing Strategy Online Advertising Brand Activation Digital Strategy Brand Architecture Outdoor Advertising Brand Awareness Press Releases Fmcg Online Marketing Direct Marketing Email Marketing Customer Insight Creative Direction Art Direction Digital Media Segmentation Relationship Marketing Interactive Advertising Graphic Design

Hussain Shafiq Education Details

Frequently Asked Questions about Hussain Shafiq

What company does Hussain Shafiq work for?

Hussain Shafiq works for Creative Republic

What is Hussain Shafiq's role at the current company?

Hussain Shafiq's current role is Co-founder and Chief Creative Officer.

What is Hussain Shafiq's email address?

Hussain Shafiq's email address is sh****@****ail.com

What schools did Hussain Shafiq attend?

Hussain Shafiq attended Greenwich University, Defence American School.

What are some of Hussain Shafiq's interests?

Hussain Shafiq has interest in Tvc Scripts, Travelling, Civil Rights And Social Action, Environment, Brand Management, Creative Strategy, Poverty Alleviation, Copywriting, Music, Advertising.

What skills is Hussain Shafiq known for?

Hussain Shafiq has skills like Brand Management, Advertising, Copywriting, Concept Development, Creative Strategy, Building Brand Awareness, Creative Writing, Marketing Research, Business Planning, Media Planning, Digital Marketing, Marketing Management.

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