- Developed an analytical framework, digital strategy, roadmap for digitalization and action plan for agriculture based digital innovations across four countries (Sri Lanka, Indonesia, Thailand and Pakistan) for FAO’s 1000 Digital Village initiative as part of FAO United Nation’s Asia and Pacific office work stream. The resulting report is being used by the country teams as a guiding tool to speak to the private sector on developing business plans for each service to pitch to potential investors and donors. - Led the launch of FAO's DVI Knowledge Portal by collecting and analyzing data sets from more than 10 countries- Analyzed digital climate smart agriculture innovations across the Asia and Pacific region including IoT, parametric crop insurance, AI led e-extension and remote sensing solutions - Developed suggested business models and strategies around new revenue streams for each of the digital services identified

- Designed a program and model for capacity building of startups on investment readiness and delivered a market assessment that maps demand of investors with gaps in supply with the aim of designing a comprehensive, bespoke investment readiness program for the private sector- Managed the design and delivery of the Trade and Investment Promotion Strategy for the Government of Punjab, in partnership with Punjab Board of Investment and Trade (PBIT)- Conducted multiple private stakeholder consultations for the development of the project's Investment Climate Analysis- Forged partnerships with public and private sector institutions and designed a platform called the Investment and Trade Enhancement Advisory Group to bring the public and private sector together for regulatory reform relevant to investment and trade.- Designed and delivered an activity on conducting a Political Economy Analysis for the project to guide all 3 project workstreams on designing interventions relevant to their areas while considering the wider political economy.

‒ Led the ICT sector program team to identify, design and develop partnerships, projects and interventions for addressing key sectoral challenges in the ICT and Logistics sectors in Pakistan with the aim of increasing SME revenues, exports and jobs.‒ Identified, designed and implemented ICT projects and interventions with more than 30 SME’s from the ICT and Logistics sectors in 2021 which was a 91% increase in YoY growth for number of SMEs supported compared to 2020 (before my hiring). These interventions resulted in more than 30% increase in incremental sales for SME’s in YoY growth from 2020 to 2021 and more than 58% increase in number of jobs created.‒ Designed and executed an outreach strategy for lead generation of potential SME’s and startups for cost sharing interventions and projects along with and capacity building trainings on business growth, business model innovation and digital marketing‒ Established, implemented and managed the first donor funded capacity building programs for Amazon Readiness and Selling which focused on building SME capacity on how to register and sell their products through Amazon’s platform. As a result, there have been over 800 SMEs trained across multiple sectors and geographical areas.‒ Established Business Growth and Business Model Innovation capacity building training program for SMEs which led to more than 60 trained SMEs in 2021.‒ Developed strategic partnerships, collaborations and networking with several key private sector players as well as relevant public sector institutions, accelerators and incubators like National Incubation Center, Accelerate Prosperity, Pakistan Information Technology Board, Khyber Pakhtunkhwa Information Technology Board, P@SHA and more for strategic collaborations, capacity building and lead generation.

• Managing and leading a team of Business Advisers, providing strategic direction to the team and supporting them in achieving KPI's by conducting economic and business analysis, developing stakeholder relationships and designing and negotiating smart investments with key private sector agri business players in the Horticulture sector.• Communicating with and managing donor expectations• Developing Annual Strategic Plans for establishing KPI's, milestones and targets• Meeting partnership targets and ensuring a quality, balanced portfolio that delivers results on a partnership as well as a sector level• Leading the formulation of sector and market system strategies • Developing annual and monthly budget forecasts and financial projections

- Forged large scale partnerships with significant private and public sector players, like Telenor and AKRSP - Working cross-sectorally and with different technical teams to help them think through complex partnership models- Leading negotiations and managing key internal and external stakeholders - Setting up of a company regional office in Karachi, hiring, training and mentoring 4 new Business Advisers on market systems development and stakeholder management.- Contributed to result measurement and monitoring and evaluation activities in line with DCED guidelines

− Identified opportunities, designed, managed and implemented interventions with large and regional strategic private players, including top tier agri-input companies and processors like FMC, Ali Akbar Group and National Foods.- Analyzing strategic engagement areas of the economy in a quantitative and qualitative manner and developing growth strategies- Designed, executed and measured the results of interventions with the company's partners in line with DCED guidelines

- Handling media placement and promotion of some of the top brands in Pakistan on Geo News & Geo Super‒ Direct responsibility of business development and maximizing revenue‒ Built relationships with different clients and bought in more than USD 2.5 million of revenue over the course of 3 years.

- To conceptualize, develop, launch and manage new B2C products & services from end to end, manage the product life cycle of existing products by introduction of revenue enhancing initiatives as well as striving for the achievement of team objectives and managing day to day activities across a portfolio of solutions.‒ Developed, launched and managed the product life cycle of the B2C value added product portfolio for the company‒ Increased service revenues by more than 50% over the course of 3 years by implementing pricing strategies, bringing in new content and timely promotions‒ Designed content, designed tech based products and services which led to an overall revenue portfolio of USD 6 million for the company

- Managing and executing projects with internal departments for new product launches, including evaluating product proposals, conducting UAT’s and developing post-launch complaint handling mechanisms- Escalation, management and resolution of network related complaints for B2B customers