- Develop core policies and define foundational aspects of company operations.- Establish and implement SOPs to streamline processes and ensure quality.- Engage in client consultations, guiding them toward effective hiring solutions.- Manage Recruitease’s online presence to build brand awareness and reach.- Strategize and execute outreach to drive client acquisition and retention.

- Hired and built a remote team to execute the website revamp project from the ground up.- Managed all aspects of the project, including development, API integration, and creating playgrounds.- Oversaw client communications and coordinated with internal teams for seamless collaboration.- Handled budget management and ensured efficient resource allocation.- Aided the design team by conveying the company’s vision and product functions to produce relevant design assets and animations.

- Conduct in-depth research on fintech topics to produce high-quality articles.- Write and SEO-optimize content to enhance visibility and engagement.- Create and design banner images and infographics to complement written content.- Write compelling excerpts and manage article publication.

- Launched the pilot version of an AI product, overseeing development from concept to execution.- Led cross-functional teams, managing product documentation, surveys, and team coordination.- Focused on integrating advanced AI models, with emphasis on prompt engineering and optimization.

- Handled client calls, wrote proposals, drafted contracts, and converted leads into clients.- Created content and marketing material for seamless participation at GITEX and Seamless, enhancing brand visibility.- Collaborated with product teams to align marketing strategies with product development.

- Drove lead generation through cold calling, InMail, and building a strong prospect pipeline.- Developed go-to-market strategies and supported product R&D and documentation.- Assisted with social media and brand strategy.- Wrote technical case studies.

In Corporate Marketing Division, serving in Digital Marketing & E. Com Department- Collaborated with agencies for campaign setup, optimization, execution, and reporting, focusing on KPIs, ROI, and analytics.- Planned and managed budgets for targeted campaigns across various platforms.- Coordinated with internal teams to create 360-degree campaigns for new product launches.- Developed media briefs for social platform content and strategized monthly content calendars, overseeing approvals and execution.- Enhanced E-commerce sales and conversion rates while increasing average cart size.- Managed planning and budgeting for publisher ads and YouTube campaigns.- Supported ATL and BTL activities by aligning digital media strategies.- Mapped and monitored influencer marketing campaigns, setting targets and tracking KPIs.- Crafted and distributed PR materials for major events like Ramadan, Eids, and national celebrations.- Planned and coordinated video shoots for digital video content (DVC).- Worked with multiple agencies (Group M, Xaxis, Den, Adcom, Obrotu) to ensure smooth campaign execution.

Co-Founder, Envisioning a Generation Enriched & Self-Reliant- Co-founded a forum dedicated to creating a learning platform for children, empowering them to become visionary, decisive, innovative, and practical.- Raised seed funding for activities and events, building a sustainable framework for the initiative.- Established a cross-country and cross-border team, training trainers to deliver impactful educational experiences.- Organized camps and weekend sessions tailored for different age groups.- Designed practical, activity-based schedules and developed teaching materials and workbooks.- Conducted nationwide motivational and training sessions for trainers to enhance their effectiveness.

- Created original content for websites, Amazon affiliates, print materials, articles, and blogs.- Designed brochures to effectively communicate brand messages.- Conducted keyword research for SEO optimization to enhance content visibility.- Reviewed, edited, and proofread content to ensure clarity and quality.