•With over 8 years of experience in the ever-evolving field of marketing and communications, I stand as BrandLift's Operations Manager, dedicated to crafting and executing client-centric digital strategies that elevate web presence and drive remarkable results in the digital landscape. My role extends beyond strategy; it's about forging lasting connections with clients, delivering captivating content across diverse digital platforms, and achieving transformative outcomes.•In addition to my current role, I've also contributed as an educator, sharing my expertise by teaching marketing and communication courses at the Lebanese International University in Beirut.•My passion and academic pursuits converge in the area of government social media (GSM) and crisis communication, where I delve deep into research and analysis. My expertise spans a spectrum of competencies, from social media content analysis and mining to hands-on experience in marketing on social media, search engine marketing, online advertising, and the art of advertising on social media.•I thrive on the ever-changing landscape of digital marketing and remain dedicated to driving innovation, fostering engagement, and achieving unparalleled results for our clients.•Competencies: social media content analysis, social media mining, marketing on social media, search engine marketing, online advertising, advertising on social media