● Managing Carrefour Account, exceeding sales targets by 8% in 2024.● Led a team of 2 account managers and 11 account executives to achieve 40% year-over-year growth in 2023, & surpassing the company's target● Successfully translated brand strategy into actionable in-store and online campaigns, resulting in a 40% increase in sales and 200BPS in market share● Maximized profitability by optimizing trade spending, negotiating customer-exclusive promotions, and managing credit limits ● Successfully negotiated annual contracts with Carrefour, securing favorable terms and enhancing in store presence● Consistently delivered on key performance indicators, achieving a 90% customer satisfaction rating, 85% service level, and 95% perfect store execution

● Led a high-performing team across Modern Trade and Key Retail channels, driving 25% of the company's total revenue● Developed and executed strategic channel growth plans, consistently exceeding sales targets by an average of 10%● Created and implemented impactful customer-exclusive promotions, platform events, and in-store activations, resulting in a 15% increase in visibility presence ● Led Joint Business Planning process with top weighted customers● Successfully Coordinated and managed all customer contract terms and conditions● Oversaw channel trade spending and P&L● Led the annual integrated business planning cycle, aligning sales, marketing, Trade Marketing and supply chain strategies to achieve business goals● Won Unilever Sustainability Purpose for Growth Global Award for Ramadan Platform in 2023 & fastest growing channel (Modern Trade) for 2 years (2021-2022)

● Successfully managed and grew 4 leading hair care brands (Clear, Sunsilk, Dove, and TRESemmé) across all trade channels in Egypt ● Developed and executed monthly national sales plans for the hair care category, achieving consistent growth across all trade channels● Oversaw category forecasting, margin management, turnover optimization, trade spending, and overall P&L, consistently exceeding profitability targets● Designed and implemented customer and consumer price promotions, trade contests, and schemes, driving sales and market share growth.● Actively contributed to the S&OP cycle by analyzing consumer insights and incorporating them into accurate channel and region-specific forecasts● Won fastest Growing Category (Hair Care) for 2 years (2019-2020)

● Managed and grew sales across all Carrefour stores in the Alexandria region, achieving an 8% increase in market share.● Led the sales team in executing successful customer events within the beauty and personal care categories, resulting in a 15% increase in Secondary Sales● Negotiated and implemented effective in-store visibility deals, securing prime product placement and increasing brand exposure by 15%● Ensured consistent Perfect Store compliance across all Carrefour stores

● Researched and analyzed market data for one of the world’s largest confectionaries groups.● Performed detailed analysis of Milka brand KPI’s in Russian and Ukrainian markets.● Coordinated prize campaign for Cadbury’s 2016 Easter project, as well as other existing campaigns.● Analyzed competitors’ performance in key EEMEA markets using Nielsen Answers.● Performed planning to launch new Praline and Small Bites SKUs in KSA, UAE, and Kuwait.