Lead conceptualization and implementation of ROI-focused e-commerce marketing strategies generating sales on the Amazon console. Created and managed profitable marketing campaigns/strategies.-Performed market analysis, keyword research, and competitive analysis by utilizing Helium 10 and Viral Launch software.-Conceptualized, created, and implemented ROI-focused marketing strategies on the Amazon console paid media platform increasing ROAS and decreasing CPA.-Managed communications with manufacturers, conducted meetings, created and implemented all strategies for product design, logistics, and product launch campaigns.-Researched and maintained knowledge of industry-leading marketing/growth strategies including consumer psychology and marketing implementation.-Utilized software like Helium 10, Viral Launch, Smartsheets, Microsoft Projects, and more for project management.

Speedo Account Management• Developed and executed a full-funnel advertising strategy using Amazon PPC and DSP,driving a 350%+ increase in total sales YoY and 200% increase in NTB sales, whileimproving RoAS from 12 to 16.• Boosted monthly DPVs and achieved the highest monthly sales record in Speedo’s Amazonhistory, 5X higher than previous records.• Secured a $2.5 million increase in annual Amazon ad budget, growing from $2 million to$4.5 million due to consistently high performance and results.Hoover & Dirt Devil Account Management• Managed multi-platform ad campaigns across Amazon, Walmart, and Target (via Criteo),achieving a 45% YoY increase in total monthly sales on Amazon, and a 150% sales increaseon Walmart, with 90% growth on Target.• Increased RoAS across all marketplaces while driving profitable growth and sales volumein the U.S. market.United Legwear (Puma Kids, Legwear, Accessories)• Spearheaded Amazon PPC and DSP strategies, from media planning to execution, leadingto a 200% YoY increase in total monthly sales and a 40% increase in NTB sales.• Designed and implemented a custom organic keyword ranking tracker, driving high-intentkeywords to the first page and achieving record-breaking monthly sales and RoAS duringPrime Day.

Managed organic lead generation operations, plans, and forward-thinking omnichannel organic strategies to support customer acquisition, conversion, and retention objectives for a retirement planning organization. Identified a course of action to meet and exceed organizational objectives and plan, orchestrate, and schedule campaigns, managing and tracking multiple initiatives from end to end. Analyze data, conduct A/B testing, and course-correct to optimize campaign performance and achieve KPIs. Collaborated with internal stakeholders and cross-functional teams to ensure digital marketing components advance team and corporate objectives. Report and present results to internal teams and advocate organic marketing strategies that leverage best practices, current trends, and technology to increase competitive advantage. -Orchestrated successful cross-platform digital strategies to generate qualified leads consistently.-Managed all advisor accounts with highly effective cross-platform organic targeting and multi-funnel strategies.