Hussein is a data oriented expert in FMCG (food and beverage) sector with fourteen years of experience in marketing management, research, strategy, planning, consumer insights, P&L analysis, branding, supporting sales, budgeting and administration. Comfortable with working in a dynamic and agile environment. Communicates well with people at all levels and leads teams. Result oriented that focuses on alignment of performance with strategic objectives. Experienced in using SWOT analysis, PESTLE analysis, Porter’s forces, VRIO analysis, Competitive profile index (CPM). Proficient at Microsoft office, SPSS; IBM statistical analysis platform and Vensim app; Ventana systems simulation software.Areas of interest:- Expansion strategies, & investment plans.- Decision making tools.- Business dynamics.- Digital transformation.- Data analytics