Executive Producer
CurrentResponsible for the successful financing and marketing of new Joint Ventures for Bloomberg in the Arab World. Launched Asharq in Partnership with Bloomberg, Television and Website. Organizing user testing and market research projects to ensure that the website's content is suitable for the audience. Managing the Content Management System (CMS) and working closely with developers and editors to ensure that the website meets the needs of the company. Strong ability to create compelling marketing ideas that span TV and digital advertising mediums to sell programs to target audiences.Key contributions included; Negotiating the Joint Venture with the Saudi Research & Media Group to launch Asharq News in Partnership with Bloomberg that broadcast from Dubai. Managing and representing Bloomberg LP in its joint venture Al-Arab News Channel broadcasting Political, Economic, Cultural, Social, and Sports News. Acting as the Bloomberg representative sitting at Asharq Premises to help launch their business news channel. Launching the Business News department from program initiation to recruiting the best talent. Building an effective team structure that integrated online and TV across all platforms. Designing programs, grids, websites, and social media presence strategies. Successfully ideated and launched Bloomberg Daybreak Middle East Show, live from Dubai since 2015. Ensuring the television station remained competitive, projecting the intended brand image of the company, and introducing new concepts and ideas. Overseeing the work of the producers on behalf of studio, financiers, and the distributors. Selecting and on-boarding top-notch news makers and influencers by utilising solid relations with PRs and top companies in the region. Overseeing and training a dynamic team of reporters for the Bloomberg News Agency. Conducting content audits to identify gaps in the new website content