Managing Visit Abu Dhabi’s TikTok account which has achieved unparalleled results. Key highlights:- Highest engagement among destination accounts worldwide on TikTok.- Significantly boosted event attendance and tourism footfall through innovative content creation & marketing tactics.- Full-spectrum content creation, from filming to editing to copywriting & community management

RESPONSIBILITIES:1. Thorough knowledge of the dynamics and workings of clients’ digital business2. Manage and support the Social Media Team, ensuring a superior quality of communication and project delivery3. Manage resources, budgets, and timelines for accounts accurately and efficiently4. Regularly manage client timelines and priorities for them to ensure annual goals are met and exceeded5. Working closely with clients and account teams to lead the development of social media programs and strategies6. Knowledge of the overall social landscape and is a subject matter expert in planning and launching social media pages7. Apply social media knowledge and creativity to brainstorming and strategy sessions8. Hold ultimate accountability for the results of the team’s social media campaigns9. Advocates for the social team internally, and keeps the integrated agency team informed, focused and enthused about the work and the business10. Able to set and manage social KPIs11. Develops in-depth business and reporting as well as comprehensive social ROI analysis12. Actively apply risk management tools and techniques13. Lead and actively contribute to a strategic and efficient content management plan14. Challenge direction, or the status quo, and proactively seeks alternate perspectives and approaches in developing effective social strategies15. Create complex scopes and project plans16. Develop effective strategies, briefings, and creative, strategic work17. Employ a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations and voices in those conversations18. Design strategies for leveraging paid media on social networks including but not limited to Facebook, Google Ads & Twitter to deliver against brand objectives 19. Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel

1. Launch and manage social media presence on Facebook, Twitter and other websites. 2. Ensure proper messaging is being executed online and relevant to specific goals of creating communities and generating top-line revenues. 3. Support and protect local and recognized brand by ensuring positive messaging is maintained in community. 4. Monitor and manage on-line reputation utilizing tool, like Trip Advisor, Maestro, Review Analyst and other travel sites and respond timely within guidelines to all reviews. 5. Establish consistency of messages across multiple networks. 6. Develop short-term and annual social media strategies, set objectives and benchmark results. 7. Manage online discussions by listening to users, reading between the lines, and responding in a timely manner to user's needs and requests. 8. Monitor and track discussion topics for management teams. 9. Prepare reports to update internal staff on usage statistics. 10. Monitor and update images and video to be used on network sites in updating profile pages and attached to promotional offers.ADDITIONAL RESPONSIBILITIES:1. Completes all correspondence, reports and contracts as directed by Director of Marketing and assigned Managers. 2. Maintains and organizes files, work areas, and office equipment. 3. Assists the sales staff by professionally directing the flow of information and traffic in the office including phone calls, appointments, and inquiries. 4. Maintains a trace system and utilizes all office automation procedures and capabilities. 5. Coordinates and creates special reports ad projects when necessary and as assigned by the Director of Marketing and assigned Managers. 7. Performs special assignments when necessary. 8. Performs all other related duties as assigned by the Director of Marketing

Creating a Social Media Campaign: Facebook, Twitter, Word-press, YouTube, LinkedIn and Academia.

Gained an in-depth insight to the process of executing a campaign from the perspective of the various departments at the agency. Although my main job involved Art Direction, I realized that it takes a graphical designer to complete the final execution. It was a valuable experience that taught me many lessons about the industry and it encouraged me to always think outside the box.