Lead the development and implementation of comprehensive marketing strategies, budgeting, and execution for the Columbia+ platform, driving increased enrollment and engagement in online courses and programs.Establish and nurture strategic partnerships with internal and external stakeholders, including agencies, to ensure alignment with marketing goals and enhance brand positioning within the digital education landscape.Lead a cross-functional team in executing digital and non-digital marketing campaigns, leveraging Google Analytics and other AdTech tools to analyze performance data, identify trends, and optimize campaign effectiveness, resulting in improved ROI.Champion the utilization of data-driven insights and experimentation to deepen understanding of learner behavior, inform marketing decisions, and enhance user experience, contributing to increased platform sign-ups and learner retention.Provide regular reporting and presentations to senior leadership on campaign performance, utilizing strong analytical skills and expertise in marketing operations to drive continuous improvement and achieve organizational objectives.

To enhance our insights and planning discipline, I founded a strategy department specializing in integrated search, technical SEO, and content marketing.Developed sales collateral for a new unified search platform, securing 15 clients and elevating agency revenue by over 20%.Devised unified SEO & SEM strategies by leveraging keyword analysis, social listening research, and analytics to identify key marketing opportunities.Led a strategy team that achieved 200% YoY growth in earned media and organic traffic.Directed data-driven campaigns, including "Made to Keep" (CubeSmart Self-Storage) and "Unboxing" (Flights.com), attaining peak brand engagement, traffic, and client revenue.

Supervised a team of 20+ SEO and Content Marketing professionals, achieving a 40% surge in search traffic across managed websites.Introduced a reporting structure that increased team retention by 25% and accounted for a 250% increase in overall team growth.Initiated a monthly newsletter, enhancing company-wide visibility of client strategies, achievements, and departmental collaborations.Boosted organic search traffic and conversions by 40% for key clients, including Expedia and Eddie Bauer, through SEO and Content Marketing best practices.Achieved an average 10X Return on Marketing Investment for clients through SEO and Digital PR by collaborating with design, UX, and marketing automation departments.Spoke at industry conferences and events, showcasing SEO and Digital Marketing expertise.

Oversaw SEO strategy for multiple agency accounts in hotel, travel, and CPG.Managed SEO team, increased client acquisition by 130%, and provided strategic guidance and oversight to ensure client success.Created and delivered client reports, business reviews, and sales presentations to senior stakeholders and executives.Partnered with cross-functional teams to support integrated marketing campaigns, enhancing brand visibility and engagement for some of our clients by up to 70%.Led SEO strategy for Scotts Miracle-Gro, surpassing organic traffic and conversion targets by 30% within six months.

Managed over $10 million in interactive marketing programs (SEO, PPC, Social Media, and Content) for major agency accounts in the banking, talent staffing, and senior living verticals, ensuring successful execution and delivery.Increased account revenue by 50% through digital marketing consultation, emphasizing account growth, retention, and customer satisfaction.Developed strategies to improve customer experience, resulting in a 22% increase in customer satisfaction scores.

Delivered marketing services for global brands across diverse industries, enhancing their online visibility and performance.Increased clients' website traffic by 30% through web optimization, greater brand awareness, and user engagement across all owned media channels.

Supported producers with screening, logging, and dubbing incoming news footage, ensuring seamless content management.Facilitated efficient content delivery between scriptwriters and anchors for the daily news show "The Situation Room," contributing to a well-coordinated production.

Actively served in Operation Enduring Freedom.Trained and mentored a team of five to seven soldiers, fostering cohesion and operational effectiveness.Awarded multiple service ribbons reflecting a solid record of service and dedication.