Hussein El Samra Email & Phone Number

Seoul, Seoul, KR

Bellevue, WA, US

Menlo Park, CA, US

Led product vision, strategy, and roadmap for Meta’s App Advertising team ($10B+), focusing on Advertiser experience and signal loss mitigation initiatives for the mobile app installation core delivery product.Planned and drove the execution of multiple initiatives to improve app advertiser experience, collaborating with cross-functional stakeholders.

Menlo Park, CA, US

Owned product strategy and roadmap of FB’s Commerce Product Intelligence team, developing the platform and structured data capabilities to understand commerce content with ML.Led 0 to 1 product development of a unified product catalog (Knowledge Graph) for FB commerce, which powered buyer & seller features driving 5X growth in FB Marketplace online.

Seattle, WA, US

A lead member of Amazon’s central paid search team chartered to drive web site traffic, maximize channel revenues, improve customer experience, help to define worldwide search channel strategy and inform technology development priorities.- Managed a number of the team’s advertising systems with a focus on the customer targeting product, setting the roadmap.

London, England, GB

Chicago, Illinois, US

• Managing Search Engine Marketing Operations (PPC & SEO) for the agency’s portfolio of clients:
• Heading the MENA “Search Hub” operations & supervising the day-to-day tasks of the team of search analysts.
• Conducting market analysis & preparing business proposals & budget recommendations for new SEM business.
• Devising SEM and SEO strategies for new and existing clients.
• Manages relationship with relevant suppliers.

Chicago, Illinois, US

- Supervising the Search & Media performance team- Structuring Search Engine Marketing / Paid Marketing Strategies (Arabic, English) - Creating / Monitoring campaigns online - Campaign Optimization reporting to client- Budget Estimation & Recommendation / Preparing proposals

San Jose, CA, US

• Drive innovation inside the Technical Services Group by managing an ideation platform. Lead the filtering and the evaluation process of the ideas. Project manage the shortlisted ideas through the implementation process.
• Build out the process of “idea management” with respect to a cross-functional and diverse working team. Manage conference calls. Build initial filtering mechanisms. Account back to the governance board and evaluation.
• Run the process of funnel management and idea acceleration.
• Build excitement and enthusiasm through the viral marketing network that will develop around the ideation platform.
• Keep the ideation platform site up to date and refreshed. Commission new data to be able to be posted on the ideation portal (videos, testimonials, etc).
• Develop templates that allow the innovation process to be operationalized.

San Jose, CA, US

-Conceptualize, create and develop business plans for new adjacent markets for Cisco.-Leverage existing and Cisco networks, analyze industry research reports and publicly available information to identify patterns on emerging technology market trends.-Formulate and articulate go-to-market strategies for business units entering new and undeveloped markets

• Responsible for leading a number of key projects for the company as related to the delivery of new or modified software systems enhancements and/or integration solutions.
• Responsible for the elicitation, definition, and specification of systems requirements and business rules for the various applications.
• Work with the end users to define business requirements for necessary modifications or new applications.
• Participate in reporting processes, and coordinate project delivery for modifications and upgrades.
• Assist in the management and implementation of projects.

• Operational tech lead of the telco software startup. Was responsible for technical decisions, supervising and implementing various projects of the company’s services (E vouchers) and solutions in Lebanon, Kuwait.
• Preparing proposals for E-voucher solutions to various telecom providers over the MENA region
• Meeting with clients and setting solution requirements and specifications
• Led the software development team in the process of debugging available system modules and developing new system functionalities
• Initiation of the system’s installation and launching Epay’s services
• Supervising the daily workflow of the company’s operations in diverse working locations.

Mba, Management

Bs, Computer Science