As a Digital Marketing Manager at Exits MENA, I lead and execute the marketing strategy for the leading investment banking platform in the region, focusing on increasing brand awareness, user acquisition, and retention. With the help of my team, I have successfully launched and optimized multiple campaigns across various channels, resulting in a 65% (on average) increase in marketing qualified leads and a 50% decrease in cost per acquisition.I have over 7 years of experience in digital marketing, working with diverse B2B and B2C markets in industries such as education, edu-tech, pharmaceuticals, clean-tech, and e-commerce. I have a strong background in growth marketing, product marketing, and behavioral psychology, which enables me to understand and influence customer behavior and drive business outcomes. I also have a Bachelor's degree in Mechanical Engineering from Nile University, which gives me a solid foundation in analytical thinking and problem-solving. I am passionate about learning new skills and technologies, and I have completed several online courses and certifications in digital marketing analytics, product analytics, and marketing management.