As the Director of Marketing at Neo, a leading automotive software provider, I am responsible for developing and leading a marketing division tailored and designed exclusively for Neo dealerships. My role includes creating custom website content, building and managing high-performing Google Ads campaigns, and analyzing campaign performance. I specialize in Google performance marketing, focusing on generating high-quality, sustainable leads that can be tracked and attributed to sales performance and revenue within Neo's CRM, promoting performance transparency and clean attribution modeling. In addition to client marketing, I lead Neo's corporate marketing efforts, managing email campaigns, paid digital advertising, and website design. Designing exhibition booths for conferences and developing strategies to maximize sales opportunities at these events are my favorite projects. Public speaking is another part of my role, where I share Neo's innovative solutions with a broader audience. By combining strategic planning, executive leadership abilities, and hands-on execution, I've been fortunate to contribute to Neo’s market success and meet the growing demand for our products.